Variations (also known as parent-child relationships) are sets of products that are related to one another in terms of size, color, flavor, etc. Variation families are modeled in our catalog by a set of relationships between an unbuyable parent ASIN and a set of children ASINs that represent actual products. These relationships enable us to provide customers with a simple and intuitive product discovery and buying experience.

Our team will help support creating the variations template to update existing variation families and creating new ones. In addition, this activity supports troubleshooting variations.

When creating a task, please ensure you download a new template and fill out all required information to avoid delays in processing your request.
This task can help you:
1. Create variation relationships for stand-alone ASINs and/or new parents.

2. Investigate existing variations.

How to request a variations:

Step 1
Download the task template and fill out the needed information. Please ensure you always download a new template each time you would like to submit a new request.
Step 2
Email the completed template to If you would like the updates uploaded by our team, please provide your approval in the template by entering "YES" to the question "Do you approve Amazon to upload these updates to your account?".
Step 3
Our team will review, conduct the analysis and share the results with your Account Manager. If you approved Amazon to upload updates to your account, no further action is required. If you did not approve Amazon to upload updates to your account, you can apply the changes to your ASINs in Seller Central.

    Frequently Asked Questions

    How many ASINs can I submit for variations?
    There is not currently a limit on the number of ASINs that can be submitted for variations.
    Can you assure that all catalog updates will be reflected on the detail page?
    Yes, the reviews will be moved from source ASIN (merged) to the target ASIN (retained).
    Can I authorize a merge that will impact the existence of an ASIN owned by a different seller?
    ASIN data updates may be effected by other selling partners or Amazon retail contributions. To update incorrect data when your offer is not the winning contributor, you will need to provide proof of the correct data on the manufacturer’s website. This is a requirement from Selling Partner Support to proceed with catalog updates. Catalog updates can take from 24 to 48 hours to reflect on the detail page.
    What is time to completion?
    Time to completion may vary depending on the number of ASINs requested. For example, requests of 200 or less ASINs will be completed in 7 or less days, whereas, requests for 10000 or more ASINs can take up to 21 days.
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have any questions or concerns, please reach out to your SAS Core Account Manager.