New Selection Opportunity

New selection powers Amazon's flywheel. By providing customers with a wide selection they are able to discover and purchase what they need and have it delievered quickly.

This task evaluates potential new selection opportunities to your catalog and give customers a wider variety of products. We will provide recommendations to ensure your catalog offers the widest variety of products.

How to request new selection opportunity:

Step 1
Download the task template and fill out the needed information. Please ensure you always download a new template each time you would like to submit a new request.
Step 2
Email the completed template to nso-creation@amazon.com
Step 3
Our team will review and work to identify new selection opportunities and share with your Account Manager who will discuss them with you.

    Frequently Asked Questions

    Is sales rank taken into consideration to ensure there is demand for these listings?
    Selection opportunities are identified based on the conversion percentage and not on sales rank. The overview of the conversion is how many glance views has been converted to orders in the past.
    Why are ASINs with 0% conversion rate part of the report?
    When working at sub-category level, there might be cases where ASINs will have 0% conversion rate. Our team wants to ensure that all the available information is provided to you, any results showing no information will be excluded. This information may still be useful when discussing new selection opportunities.
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have any questions or concerns, please reach out to your SAS Core account manager.