New item set up

Selection fuels the Amazon flywheel. Setting up a new ASIN requires sufficient item information before they can be visible on site and bought by customers. This task helps complete the New Item Set Up (NIS) process.

There are numerous issues that may arise when trying to create a new listing. These range from brand requirements to using registered UPC/GTINs and existing external ID affiliations to template filling errors. Our team will assist setting up your NIS template or help to research and resolve errors that may appear when attempting to set up a new ASIN.

When creating a task, please ensure you download a new template and fill out all required information to avoid delays in processing your request.

What is included in new item set up (NIS)?

NIS is limited to the following scope:
1. Create/complete NIS
2. Correct errors blocking a current NIS template

Our team will also troubleshoot the following errors:

1. Invalid or duplicate external IDs
2. Missing mandatory information requiring clarification
3. Formatting errors
4. Completed NIS templates where item is not appearing on the website

How to request new item set up:

Step 1
Download the category-specific template from Seller Central and fill out the needed information
Step 2
In the template, select "feed_product_type" from the drop-down list and fill in all mandatory cells, outlined in red
Step 3
Send the template with mandatory fields completed to
Step 4
Once complete, your Account Manager will be provided with the completed template and share with you

    Frequently Asked Questions

    How many ASINs can I submit for NIS creation?
    You can submit up to 500 products per request.
    What are the requirements for this activity?
    1. Sellers must use registered external IDs
    2. Must provide all the mandatory information required in NIS template
    3. Seller must be brand registered in Amazon system if trying to list own branded products
    4. Resellers do not need to be brand registered
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have any questions or concerns, please reach out to your SAS Core account manager.