Duplicate Analysis

A duplicate ASIN refers to when there are multiple ASIN listings in a catalog for a single product. Having these identical listings can potentially confuse customers who are searching for a specific item. To prevent these issues, duplicate listings should be merged, creating one single ASIN per product, with multiple offers on that ASIN.

With this task, our team will deep dive the ASINs provided and work to understand if there is a correct application to merge the ASINs. Merging ultimately results in removing duplicates from search results resulting in a clearer customer experience.

When creating a task, please ensure you download a new template and fill out all required information to avoid delays in processing your request.

How to request a duplicate analysis:

Step 1
Download the task template and fill out the needed information. Please ensure you always download a new template each time you would like to submit a new request.
Step 2
Email the completed template to duplicates-creation@amazon.com
Step 3
Our team will review, conduct the analysis and share results with your Account Manager. Your Account Manager will share root cause and discuss improvement opportunities with you.

    Frequently Asked Questions

    Will merging combine my ASIN with the duplicate ASIN?
    No, merging will not combine the ASINs. It will discontinue the detail page of the duplicate ASIN and add its existing offers as additional offers available for to the ASIN.
    If merged, will the reviews of the ASINs be merged as well?
    Yes, the reviews will be moved from source ASIN (merged) to the target ASIN (retained).
    Can I authorize a merge that will impact the existence of an ASIN owned by a different seller?
    Regardless of the ownership of an ASIN, Amazon aims to maintain one genuine detail page for each unique product in its catalog. All offers for a product will be listed under one detail page and the offer that wins the buy box will occupy the detail page.
    Can an ASIN be merged if it is not brand registered?
    Our team will analyze based on ASIN-level attributes (external ID, part/model number, color, quantity, title, description, image etc.) from the Amazon catalog and from the manufacturer's website to confirm if the pair is potential duplicate. Most duplicate ASINs are incorrectly updated in the manufacturer/seller name section and placed as their brand name. This will be ignored as operations team does an extensive research about each duplicate pair.
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have any questions or concerns, please reach out to your SAS Core account manager.