Detail Page Optimization

Customers discover and learn about your products from your product’s detail page. Setting up a listing with an optimized detail page can help increase your product’s visibility and sales.

Our team will provide optimization recommendations for your detail page. This includes checking if the page adheres to Amazon's style guidelines, ensuring the product title and images are in compliance, reviewing for value-added bullet points, product descriptions, and variability.

What does an optimized detail page look like?

A detail page is composed of the following elements:

1. Title
2. Images
3. Variations
4. Bullet points
5. Featured offer (“Buy box”)
6. Other offers
7. Description


A high-quality detail page contains information needed for a customer to become a buyer. This task checks for the above elements are optimized with the goal of creating the most effective detail page possible. Have questions? Check out our FAQs.

How to request detail page optimization:

Step 1
Download the task template and fill out the needed information
Step 2
Email the compelted template to dpo-creation@amazon.com
Step 3
The team will review and email your AM the recommendations. Your AM will communicate these to you. If you choose to accept the recommendations, you can apply the changes to your ASINs in Seller Central

    Frequently Asked Questions

    How many ASINs can I request to be optimized per month?
    You can request up to 20 child ASINs per month.
    Can I submit parent ASINs?
    No, the scope of this activity only allows for child ASINs.
    Should all submitted ASINs have a registered brand?
    Yes, all ASINs that are submitted for detail page optimization should have a registered brand.
    What are the recommendations based on?
    These recommendations are based on Amazon guidelines, business metrics, and best-in-class detail pages.
    What are the checks performed in detail page optimization?
    Detail Page Optimization checks are completed across the following 13 attributes: searchability, keywords, leaf nodes, images, variations, brand, product description, color, size, title. A+ Content, videos, and reviews. Examples of these checks include:
    1. Is the ASIN website searchable?
    2. Does the ASIN have three or more images?
    3. Does the ASIN have any duplicates?
    4. Is the brand name accurate and correct?
    5. Is the color across images consistent with the product (i.e.. do the swatch tile, title, and images match)?
    Will the search terms/keywords be added by the team?
    No, the team will optimize existing keywords. Recommendations will have to be requested in the Listing Updates task.
    Will the team recommend images?
    The team will recommend how to optimize your images. They will not provide specific image information.
    How long does it take to receive the recommendations?
    Recommendations are completed in three to five business days after ASIN submission based on the number of ASINs submitted.
    Are the recommendations mandatory?
    No, the recommendations are not mandatory. Sellers are required to submit any desired changes based on the recommendations through Seller Central.
    Will this service protect me from detail page enforcements?
    No, this activity will not protect you from detail page enforcements. The activity provides recommendations based on Amazon style guidelines, that include reasons for suppression.
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have any questions or concerns, please reach out to your SAS Core account manager.