Detail Page Optimization checks are completed across the following 13 attributes: searchability, keywords, leaf nodes, images, variations, brand, product description, color, size, title. A+ Content, videos, and reviews. Examples of these checks include:
1. Is the ASIN website searchable?
2. Does the ASIN have three or more images?
3. Does the ASIN have any duplicates?
4. Is the brand name accurate and correct?
5. Is the color across images consistent with the product (i.e.. do the swatch tile, title, and images match)?