Help grow your business on Amazon with

Strategic Account Services - Core

Access new ways to help take your business to the next level with
Strategic Account Services - Core (SAS Core - formerly known as AMPS Growth). Get strategic advice from an assigned account manager and work with different teams and programs inside Amazon that can help grow your business in Amazon's stores. Receive personalized coaching and mentoring to help you stay competitive and leverage our team to assist with time-consuming tasks so you can concentrate on growing your business.
Person Working

What's included?

Account Manager

Designated Amazon Account Manager

Work closely with an assigned account manager to prioritize your next steps that can have an impact on your sales. SAS Core includes at least one monthly call to review your business plan and come up with tailored action items each month.

Strategic Business Advice

Your account manager will identify gaps and areas of opportunity to grow your business and will create a business plan to monitor progress. Depending on your needs, you may receive advice in key areas like fulfillment and inventory, selection and conversion growth, merchandising and advertising, and global expansion.

Operational Execution

Get additional help executing time-consuming tasks so you can concentrate on growing your business. Our team is ready to assist you with new listing creation and detail page recommendations to help improve search results, gain visibility for your products, and increase sales.

Programs, Pilots, Betas and Advanced Coaching

Because Amazon is ever-evolving, your account manager will keep you up-to-date and introduce you to the latest programs that can benefit your business. Staying current also includes participating in pilots and betas and having access to one-on-one coaching and mentoring from your account manager and other subject matter experts inside Amazon.

Issue Assistance

While strategic planning and advice is the goal of our program, we understand there are occurrences where additional assistance with issues may be requested. Our centralized team is trained on how to review issues and identify opportunities to help you and your account manager to focus on growing your business.

Want to learn more?

For an overview, watch our webinar:

Help your business grow - follow these steps:

Desktop Website


Apply to the program and Amazon will determine if SAS Core is a good fit for your account


Complete a questionnaire so we can learn about your Amazon business and growth objectives
Account Manager


Receive a confirmation of your enrollment as well as a business plan tailored for you
Line Chart


Begin your service with regular one-on-one meetings with your account manager

Pricing and eligibility

Cost breakdown
The cost for SAS Core is $1,600/month + 0.3% of your total sales* in the previous calendar month + tax. Fees in any month will cap at $5,000. You must have an active Professional Selling Account in good standing on Sellers who want to apply for multiple Selling Accounts must complete the application form with an email address and Merchant Token unique to each Selling Account. SAS Core is currently only available for sellers selling in the US Marketplace. If you have additional questions, please review our SAS Core FAQs or watch a helpful overview webinar. Have questions?
* Total sales does not include returns, shipping, gift wrap or other charges

    Frequently asked questions

    Is SAS Core the same as AMPS Growth?
    Yes. In August, we changed the name of the program from AMPS Growth to Strategic Account Services – Core (SAS Core) to more clearly describe what the offering provides sellers. This was a name change only; all elements of the offering remain the same at this time.
    How often will account managers speak with sellers?
    SAS Core will provide a minimum monthly call with an assigned SAS Core account manager. Additional calls may be scheduled to assist with optimizing for growth and to address other business needs. Sellers will have the direct email of their account manager.
    What kind of merchandising assistance will we receive?
    Your SAS Core account manager can advise your account on all Amazon deal types, including Coupons, Lightning Deals, Best Deals, and Deal of the Day. Deals are not guaranteed as part of your participation in SAS Core, but they are a topic in which your account manager will advise your growth on Amazon. Fees may still apply to applicable deal types. You do not get free or discounted merchandising for deals and promotions as part of your participation in SAS Core.
    Does this program include Brand Protection?
    The Brand Registry program is available for qualified Brand Owners and your SAS Core account manager can provide you information on the program.
    Can you support my Vendor Express account?
    Currently, SAS Core only provides assistance for Selling accounts and not Vendor accounts.
    What is the pricing structure for Core?
    Participation in the Core program will cost you $1,600/month + 0.3% of your total sales in the previous calendar month, including the item price but excluding any returns, shipping, gift wrap, or other charges (“Total Monthly Revenue”) + tax. Fees in any month will cap at $5,000.

    Here’s an example: Between July 1 and July 31, 2019, Kristin’s Jewelry Store, a hypothetical seller on Amazon who participates in the Core program, sold $130,000 in Total Monthly Revenue. Kristin’s Jewelry store would be billed $1,990 (+ tax) on August 1. Calculation: ($1,600 + (.003*$130,000))

    Please note, billing calculations are based on your previous month's Total Monthly Revenue (“Total Monthly Revenue” = item price * quantity; Total Monthly Revenue does not include returns, shipping, gift wrap or other charges) and, therefore, will vary from month to month.
    On what day of the month can I expect to be billed?
    You will be billed on the 1st calendar day of the month starting in July, 2019. See the question above for how your fees are calculated.
    Will I receive a billing statement via email?
    No. To view your monthly fees for Core, you will log in to Seller Central. The charges will be processed on the 1st calendar day of the month and will be viewable as ‘Paid Services Fees’ in the ‘Manage Your Payments’ section of Seller Central.
    How will this work for my business if I have multiple Merchant Tokens (MTs)?
    If you have multiple MTs that are part Core - whether this is due to running several distinct, separately run businesses or due to using distinct MTs for operational reasons (e.g., one MT is on FBA, the other is not) - each MT is treated as a unique customer of Core. Each distinct MT will be responsible for its own program charges that will be based on its Total Monthly Revenue.
    How are my bills paid?
    Core bills are paid via your account balance. If the account balance is insufficient to cover the monthly bill, the remainder of the fee will be charged to the credit card on file.
    Can I choose to pay for the entire balance on my credit card?
    At this time, the only option for payment is via the process listed in the question above.
    How long is the program commitment?
    The minimum commitment for SAS Core is 6 months, and the full program lasts 12 months. You may elect to continue service at the end of 12 months. SAS Core reserves the right to end your service at any time.
    Is there a free trial period?
    There is no free trial period for SAS Core.
    Can I pay less for access to fewer services?
    SAS Core is currently offered as a bundled package of services and cannot be separated at this time.
    I’ve read the FAQs, but I still have questions. Who can I contact for more information?
    If you have additional questions, please fill out this form and a member of our team will be in contact with you.

Still have questions?