Help more shoppers discover and buy your products
Amazon Sponsored Products
Sponsored Products is for Professional Sellers. Want to sell on Amazon? Learn more
Sponsored Products uses targeted ads to give you more control over product merchandising on Amazon.com by boosting the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this service only when an Amazon shopper clicks your ad to go to the detail page where your offer is listed.
Sponsored Products gives you more control over product merchandising on Amazon.com. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this service only when an Amazon shopper clicks your ad to go to the detail page where your offer is listed.
Consider using Sponsored Products to increase product visibility, for new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.
Your ads may be displayed on page one of search results and on product detail pages. Ads may also appear on both mobile and tablet browsers. Over time, the service might expand to other placements across Amazon.com.
The following categories are currently open to Sponsored Products:
| • Appliances | • Electronics—Mobile | • Office Products |
| • Arts, Crafts & Sewing | • Fine Art | • Outdoors |
| • Automotive | • Grocery & Gourmet Food | • Patio, Lawn & Garden |
| • Baby | • Handmade | • Pet Supplies |
| • Beauty | • Health & Personal Care | • Shoes |
| • Camera | • Home & Kitchen | • Software |
| • Cell Phones & Accessories | • Industrial & Scientific | • Sports |
| • Clothing & Accessories | • Luggage | • Tools & Home Improvement |
| • Collectibles | • Movies & TV | • Toys & Games |
| • Computers | • Music | • Video Games |
| • Electronics—Audio/Video | • Musical Instruments | • Watches |
Sponsored Products uses a cost-per-click, auction-based pricing model. You set the maximum amount that you are willing to pay when a shopper clicks an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.
There are two ways to pay for your advertising fees:
When you advertise using Sponsored Products, Amazon charges for the number of clicks you receive on your ads. Your seller invoice will indicate that charges are for the cost of advertising. You can find these charges in the Selling Fees section of your invoice.
Seller Account Payment Method
The total advertising fee is deducted from your seller account during an invoice period.
In the event that your seller account does not have enough funds to cover the cost of advertising, the remaining balance will be charged to your credit card you used to register for Selling on Amazon.
Note: If we can’t charge your credit card after multiple attempts, your advertising account will be placed into payment failure.
Credit Card Payment Method
Each time your credit card is charged, you receive an invoice. The invoice date is your monthly invoice date, or the date when your credit level changes.
Your credit card is charged when:
Note: Your credit card is charged each time you reach your current credit limit. Whenever you move up the credit ladder and your credit limit changes, your credit card charge will occur more than once in that month. If you do not exceed your credit limit, you are charged only once in that month.
You set a daily budget for each campaign for your ads to be displayed. The amount you enter is the average daily amount you are willing to spend over a calendar month. For example, if you set your daily budget at $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31 day month). At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is $100 and you receive $50 worth of clicks on the first day of the month, you may receive up to $150 worth of clicks on the second day of the month. This would bring your total spend over two days to $200, which is in line with your average daily budget.
With Sponsored Products you select the products you want to advertise from your existing listings on Amazon.com. You then assign keywords to those products and set your cost-per-click bid. You will organize your ads into campaigns using Campaign Manager on the Advertising tab in Seller Central. Campaigns enable you to track your results at the level of granularity that makes the most sense for your business.
Select the products that you want to promote on Amazon.com. These can be products with a special offer or products that you want to display when shoppers search for a particular keyword.
When shoppers click your ad they will go to the Amazon detail page for the product that you are advertising.
No. Your ad is only eligible for display if your offer is already eligible to win the Buy Box.
At this time we do not support adult products, used products, refurbished products, and products in closed categories.
* Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon Marketplace sellers that register for a new Amazon Sponsored Products account by June 30, 2017, Amazon will apply a promotional credit of $50 to that seller’s Amazon Sponsored Products account. Any unused portion of the promotional credit will expire on July 31, 2017.
