Help more shoppers discover and buy your products.

Amazon Sponsored Products

Sponsored Products is for Professional Sellers. Want to sell on Amazon? Learn more

Promotional Offer: We'd like to offer you $50 in free clicks* to get started advertising using Sponsored Products. Click the Start Advertising button to register.

We’re offering $50 in free clicks* when you start advertising

Top Questions


Sponsored Products uses targeted ads to give you more control over product merchandising on by boosting the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this service only when an Amazon shopper clicks your ad to go to the detail page where your offer is listed.

Sponsored Products gives you more control over product merchandising on Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this service only when an Amazon shopper clicks your ad to go to the detail page where your offer is listed.

Consider using Sponsored Products to increase product visibility, for new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.

Your ads may be displayed on page one of search results and on product detail pages. Ads may also appear on both mobile and tablet browsers. Over time, the service might expand to other placements across

The following categories are currently open to Sponsored Products:

• Appliances • Electronics—Mobile • Office Products
• Arts, Crafts & Sewing • Fine Art • Outdoors
• Automotive • Grocery & Gourmet Food • Patio, Lawn & Garden
• Baby • Handmade • Pet Supplies
• Beauty • Health & Personal Care • Shoes
• Camera • Home & Kitchen • Software
• Cell Phones & Accessories • Industrial & Scientific • Sports
• Clothing & Accessories • Luggage • Tools & Home Improvement
• Collectibles • Movies & TV • Toys & Games
• Computers • Music • Video Games
• Electronics—Audio/Video • Musical Instruments • Watches
  • An active Amazon professional seller account.
  • Ability to ship to all U.S. addresses.
  • Product listings in one or more of the available categories. Products must be new. Used products are not eligible for Sponsored Products.
  • Listings are eligible for the Buy Box. If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.


Sponsored Products uses a cost-per-click, auction-based pricing model. You set the maximum amount that you are willing to pay when a shopper clicks an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.

There are two ways to pay for your advertising fees:

  • Deduct them from your Amazon seller account balance
  • Charge them to a credit or debit card

When you advertise using Sponsored Products, Amazon charges for the number of clicks you receive on your ads. Your seller invoice will indicate that charges are for the cost of advertising. You can find these charges in the Selling Fees section of your invoice.

Seller Account Payment Method

The total advertising fee is deducted from your seller account during an invoice period.

In the event that your seller account does not have enough funds to cover the cost of advertising, the remaining balance will be charged to your credit card you used to register for Selling on Amazon.

Note: If we can’t charge your credit card after multiple attempts, your advertising account will be placed into payment failure.

Credit Card Payment Method

Each time your credit card is charged, you receive an invoice. The invoice date is your monthly invoice date, or the date when your credit level changes.

Your credit card is charged when:

  • You accumulate your first $1.00 worth of clicks. (This transaction is used for validation of your credit card.)
  • You accumulate additional clicks that meet or exceed your credit limit. Your credit limit increases according to a "credit ladder." Each time you reach your current credit limit and you make a successful payment, your credit limit increases one level in the credit ladder: to $50, $150, $200, $350, and finally, to $500.
  • You have a balance due for the previous month, regardless of your credit limit. You incur this charge on the 3rd day of each month.

Note: Your credit card is charged each time you reach your current credit limit. Whenever you move up the credit ladder and your credit limit changes, your credit card charge will occur more than once in that month. If you do not exceed your credit limit, you are charged only once in that month.

You set a daily budget for each campaign for your ads to be displayed. The amount you enter is the average daily amount you are willing to spend over a calendar month. For example, if you set your daily budget at $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31 day month). At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is $100 and you receive $50 worth of clicks on the first day of the month, you may receive up to $150 worth of clicks on the second day of the month. This would bring your total spend over two days to $200, which is in line with your average daily budget.

Creating Ads

With Sponsored Products you select the products you want to advertise from your existing listings on You then assign keywords to those products and set your cost-per-click bid. You will organize your ads into campaigns using Campaign Manager on the Advertising tab in Seller Central. Campaigns enable you to track your results at the level of granularity that makes the most sense for your business.

Select the products that you want to promote on These can be products with a special offer or products that you want to display when shoppers search for a particular keyword.

When shoppers click your ad they will go to the Amazon detail page for the product that you are advertising.

No. Your ad is only eligible for display if your offer is already eligible to win the Buy Box.

At this time we do not support adult products, used products, refurbished products, and products in closed categories.


* Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon Marketplace sellers that register for a new Amazon Sponsored Products account by December 31, 2016, Amazon will apply a promotional credit of $50 to that seller’s Amazon Sponsored Products account. Any unused portion of the promotional credit will expire on January 31, 2017.

  1. Sellers must register and maintain an Amazon Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  2. Advertisers must have a valid payment method for advertising fees on file to receive the promotional credit.
  3. This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  4. This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
  5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.