Help more shoppers discover and buy your products.

Amazon Sponsored Products

Sponsored Products is for Professional Sellers. Want to sell on Amazon? Learn more

Promotional Offer: We'd like to offer you $50 in free clicks* to get started advertising using Sponsored Products. Click the Start Advertising button to register.

We’re offering $50 in free clicks* when you start advertising

Reach shoppers who are ready to buy

Pay only for clicks

You're not charged until a shopper clicks your ad — in other words, when your advertising is working.

Control your ad performance

Once you’ve started a campaign you can try new keywords, adjust your budgets, and pause or restart at any time.

Monitor your success

End-to-end metrics help you fine tune your ads to maximize sales and reach new customers.

Fourth phenomenal benefit

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See how Sponsored Products is helping others

 

What sellers are saying

"Amazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed."

William Land, Founder & CEO, Empire Case Read the full story

"Sponsored Products pays huge dividends with minimal investment. Thanks to its automatic targeting, we run more campaigns, spend less time managing them, and get better results."

Mike Mitchell, COO, MMP Living Read the full story

"With Sponsored Products, we can surface new products in search results to gauge shoppers’ interest."

Paul Grey, Chief Operating Officer, ExportX Read the full story

Amazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed.

William Land
Founder & CEO, Empire Case

Read the full story

Sponsored Products pays huge dividends with minimal investment. Thanks to its automatic targeting, we run more campaigns, spend less time managing them, and get better results.

Mike Mitchell
COO, MMP Living

Read the full story

With Sponsored Products, we can surface new products in search results to gauge shoppers’ interest.

Paul Grey
Chief Operating Officer, ExportX

Read the full story

How it works

1

Create your campaign

Start by setting your budget and duration. Next, choose the keywords that will make your ad show in search results or use our suggested keywords. Finally, select your products and launch your campaign.

2

Shoppers see your ad

Highly relevant ads are delivered to very targeted searches. Your ads may be displayed on page one of search results and on product detail pages.

3

Measure success

Use Sponsored Products reports to measure and optimize your ad spend so you can see for yourself the return you get for each dollar spent.

 

* Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon Marketplace sellers that register for a new Amazon Sponsored Products account by December 31, 2016, Amazon will apply a promotional credit of $50 to that seller’s Amazon Sponsored Products account. Any unused portion of the promotional credit will expire on January 31, 2017.

  1. Sellers must register and maintain an Amazon Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  2. Advertisers must have a valid payment method for advertising fees on file to receive the promotional credit.
  3. This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  4. This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
  5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.