Sell products with the Prime badge directly from your warehouse

Seller Fulfilled Prime is not accepting new registrations at this time. Click the Join the Waitlist button if you would like to be notified when enrollment reopens.

Seller Fulfilled Prime is free to join
New to Amazon?

Grow your business with Seller Fulfilled Prime

Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfill orders with Two-Day Delivery at no additional charge for Prime customers. Amazon gives you access to the right transportation solutions to help you meet the high bar for the Prime customer experience.

Enjoy these benefits with Seller Fulfilled Prime

Reach the most loyal Amazon customers

With Seller Fulfilled Prime you can offer your products to our wide network of Prime members. By offering your products as Prime listings, Prime customers will be able to easily find your products as they use our on-site filters, giving your ASINs more visibility and discoverability.

Compete more effectively for the Buy Box

Your products listed with Seller Fulfilled Prime have increased chances to win the Buy Box. Winning the Buy Box means that when customers click on “Add to Basket”, their default option is to buy the product from you.

Offer Guaranteed Delivery Date messaging

Seller Fulfilled Prime orders display FREE Two-Day Delivery messaging to Prime customers, making them more likely to make multiple and repeat purchases.

Seller Fulfilled Prime in 5 easy steps


Qualify for Seller Fulfilled Prime and complete the trial period


Store inventory in your own warehouse


Process your orders and buy shipping labels from approved carriers


Pick, pack and ship your orders same day


Seller Fulfilled Prime carriers collect and deliver orders in two days to customers

What are the requirements for Seller Fulfilled Prime?

  • Offer Premium Shipping Options

  • Ship over 99% of your orders on time

  • Have an order cancellation rate of less than 0.5%

  • Use Amazon Buy Shipping Services for at least 98.5% of orders

  • Deliver orders with our supported Seller Fulfilled Prime carriers

  • Seller must agree to the Amazon Returns Policy

  • Allow for all customer service inquiries to be dealt with by Amazon

What is the trial period?

Before enrolling in Seller Fulfilled Prime, you must complete a trial period to show that you are able to meet the requirements for Prime fulfillment excellence and customer satisfaction. The Prime badge will not be displayed on items enrolled in Seller Fulfilled Prime during the trial period, however you must process the orders with a zero-day handling time. Once you successfully complete the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your enrolled ASINs will display the Prime badge to customers.

What products are best for Seller Fulfilled Prime?

  • High-value items

  • Products with seasonal or unpredictable demand

  • Items with variations

  • Slow-moving goods

  • Inventory that requires special handling or preparation
Please Note: All new Selling on Amazon subscriptions include access to sell on,, and Fees, available product categories, and selling requirements may vary between the three marketplaces.

1 ComScore Plan Metrix Key Measure Report [Total digital population], January 2017
2 Source: The Nielsen Company’s Harris Poll 2017 RQ® Summary Report (surveys the General Public to measure the reputations of the most visible companies in the U.S.)