Sell your handcrafted products on Amazon Handmade

What is Amazon Handmade?

Handmade is a store on Amazon for Artisans to sell their unique, handcrafted goods reaching hundreds of millions of customers worldwide. Discover genuine and unique products now. 

Apply to sell

Zero upfront costs. We have waived the professional account monthly fee; pay only when you make a sale. Our 15% referral fee includes payment processing, marketing, seller support & fraud protection.

Check approval status

If you have already applied, you can check your application status right here. 

All you need is your email and confirmation code. Once you are approved, you can register to sell.

Benefits of Selling Your Handmade Products on Amazon

Reach hundreds of millions of Customers

Access over 95 million Amazon Customers in the US alone and over 250 million worldwide.  

Need help?

We’ve got you covered with phone and email support.

Get your products Fulfilled by Amazon

Let Amazon fulfill your orders for you so you can focus on creating your products. Get a Prime badge on your listings. Learn more here.

Custom orders are easy

Make it easy for customers to find what they’re looking for with customizations that you define for each item, right on the product page.

Join our Associates program

Sign up and earn up to 10% back on Amazon sales generated from your personal website. Learn more.

Apply to sell handmade creations

Only approved Artisans are invited to join Amazon Handmade. To be approved, all of your products must meet our definition of "handmade" listed below in our FAQ. Applications are reviewed by our team within 48 hours.

Selling with Amazon Handmade

How Amazon Handmade Works


Register to sell on Amazon Handmade

Invited Artisans will receive an email invitation with a link to start the registration process.


Create your Artisan Profile

Build your storefront with a custom URL to share your story, showcase your homemade craft items, and connect with customers.


Set up your handmade shop

Use our simple listing tool to add your handcrafted products to your store. Listings are free and never expire!


Start selling

Reach hundreds of millions of Amazon customers across the world, all in one place!

Frequently Asked Questions

About our online handmade marketplace

What does Handmade mean?

All products available in your Amazon Handmade store must be made entirely by hand, hand-altered, or hand assembled (not from a kit). Products must be handmade by you (the Artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your collective with less than 100 people. Mass-produced products or products handmade by a different Artisan are not eligible to sell in Handmade

What categories are available in Amazon Handmade?

Right now, Amazon Handmade is open to Artisans who make jewelry, home decor products (art, baby bedding, bath, bedding, furniture, kitchen & dining, lighting, patio, lawn & garden, storage & organization), apparel and shoes, beauty & personal care, pet supply, party supplies, stationery, accessories, baby, sporting goods, and toys & games. If your products don’t fit into these categories, don’t worry – we are working to open up more categories in the upcoming months. Apply now to be the first to know. 

What if I already sell online?

No problem! You can list your products with Amazon Handmade too! If you already sell on other Amazon categories, you can add Handmade to your account once you have applied and received an invitation. Learn more.

Can I sell in Canada or Mexico if I already sell with Amazon Handmade?

If you already sell with Amazon Handmade in the US, you are eligible to list your handmade products on the other NA marketplaces (, without reapplying into Handmade. Keep in mind that you will be responsible for compliance with all rules and regulations that govern each market in which you operate.

Get Noticed

How will customers discover your handmade items on Amazon?

Amazon Handmade is a category within Amazon so your products will appear alongside other handmade items for customers to browse, discover, and shop.

How can I tell customers about my products and store?

After you register with Amazon Handmade, you will create your Artisan Profile page. Be creative! This is where you can tell customers all about what inspires your craft. Share your story and handcrafting process through your own words and images.

How can I promote my products on Amazon?

That’s easy! As an Artisan on Amazon Handmade, you’ll have access to our Sponsored Products advertising program and you’ll have the ability to run promotions – all from Seller Central. Learn more.

Ready, Set, Ship

Do I need to have UPCs for my products?

UPCs are not required, but you can add your own SKU or bar code to each product to help you track your orders.

Do I need to have professional photos of my products?

Although it is not required to have professional product photos, we recommend that your main product images are shot on a non-distracting background to clearly show the item.

Can my products be part of Amazon Prime?

You can choose to include your products without customizations in our Fulfillment by Amazon program which makes them eligible for Prime shipping. Learn more.

How quickly do I need to ship my products after they are ordered?

Customers want to receive your products as quickly as possible. You can set your own production time (up to 30 days) for each product you make. This lets customers know when to expect their order, so it’s important that it’s accurate.