Have you met
Handmade at Amazon?

Showcase Your One-of-a-Kind Products

Handmade at Amazon is a new store on Amazon.com for invited artisans to sell their unique, handcrafted goods to our hundreds of millions of customers worldwide.

We know that each handcrafted item is special so we built a new experience specifically to highlight your handmade products. When you set up shop, you’ll create an Artisan Profile page to tell customers your story with beautiful imagery and plenty of room to describe your craft. You’ll also set up pages for each of your products, featuring stunning images and new customization features so customers can explore everything you have to offer.

Want an invitation?

To be considered, all of your products must meet our definition of handmade, listed below in our FAQ. All applications will be reviewed by our team.

Benefits of Selling Your Handmade Products on Amazon

Get your products noticed

Everything you need in one place, trusted by over 250 million customers worldwide.

Need help?

We’ve got you covered with phone and email support.

Spend time on what matters

Hassle-free tools and reports make it easy for you to manage your business.

Custom orders are easy

Make it easy for customers to find what they’re looking for with customizations that you define for each item, right on the product page.

Join our Associates program

Sign up and earn up to 10% back on Amazon sales generated from your personal website. Learn more.

Fees are simple

Our 15% referral fee includes payment processing, marketing, discounted shipping, fraud protection and we’ve waived our monthly fee! Learn more.

Selling with Handmade at Amazon

How Handmade at Amazon Works


Register to sell on Amazon

Invited artisans will receive an invitation email with a link to start the registration process.


Create your Artisan Profile

Build your storefront with a custom URL to share your story, showcase your work, and connect with customers.


Set up your products

Use our simple listing tool to add your products to your store. Listings are free and never expire!


Start selling

Reach hundreds of millions of Amazon customers across the world, all in one place!

Frequently Asked Questions

The program

What does handmade mean?

All products available in your Handmade at Amazon store must be made entirely by hand, hand-altered, or hand assembled (not from a kit). Products must be handmade by you (the artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your collective with less than 100 people. Mass-produced products or products handmade by a different artisan are not eligible to sell in Handmade

What categories are available in Handmade at Amazon?

Right now, Handmade at Amazon is open to artisans who make Jewelry, Home products (Art, Baby Bedding, Bath, Bedding, Furniture, Home Décor, Kitchen & Dining, Lighting, Patio, Lawn & Garden, Storage & Organization), Party Supplies, Stationery, Accessories, Baby, Sporting Goods, and Toys & Games. If your products don’t fit into those categories, don’t worry – we are working to open up more categories in the upcoming months. Sign up to be the first to know. 

What if I already sell online?

No problem! You can list your products with Handmade at Amazon too! If you already sell with Amazon, you can add Handmade to your account if you have an invitation. Learn more.

Get Noticed

How will customers discover handmade products?

Handmade at Amazon is a separate category on Amazon so your products will appear alongside other handmade items for customers to browse, discover, and shop.

How can I tell customers about my products and store?

After you register with Handmade at Amazon, you will create your Artisan Profile page. Be creative! Here you can tell customers all about what inspires your craft and share your story and process through your own words and images.

How can I promote my products on Amazon?

That’s easy! As an artisan on Amazon, you’ll have access to our Sponsored Products advertising program and you’ll have the ability to run promotions – all from Seller Central. Learn more.

Ready, Set, Ship

Do I need to have UPCs for my products?

UPCs are not required, but you can add your own SKU or bar code to each product to help you track your orders.

Do I need to have professional photos of my products?

Although it is not required to have professional product photos, we recommend that your main product images are shot on a non-distracting background to clearly show the product.

Can my products be part of Amazon Prime?

You can choose to include your products without customizations in our Fulfillment by Amazon program which makes them eligible for Prime shipping. Learn more.

How quickly do I need to ship my products after they are ordered?

Customers want to receive your products as quickly as possible. You can set your own production time (up to 30 days) for each product you make. This lets customers know when to expect their order, so it’s important that it’s accurate.