After Bling began selling in the US on Amazon.com in 2008, it soon expanded to the UK in 2010. Elena learned quickly that selling internationally poses many challenges versus selling domestically. “There’s a lot you really have to think about before jumping into these markets,” Elena notes, including currencies, languages, returns, shipping and logistics and customer service.
“I was motivated to sell internationally on Amazon because they made it very easy,” Elena explains. “They have an amazing platform, they give you the information, they give you all the tools. We were very familiar with the US platform, so it was an easy transition.”