Key considerations for selling internationally on Amazon

Register and launch

Once you've figured out where to sell and have an understanding of the taxes and regulations for the marketplaces of your choice, registration is only a few clicks away. In the following section, we review the process of creating a Seller Central account in your selected Amazon marketplaces and creating product offers to start selling.

Setting up your Amazon account

You will need to set up your Amazon selling account for the online marketplace where you want to sell. Even if you already sell in one Amazon marketplace, you will need to create a new seller account in another marketplace. For example, if you sell in the United States or in Japan and want to sell in the United Kingdom, you need to create a new Amazon seller account for Amazon.co.uk.

The exception to this is if you already sell in a European marketplace, such as Amazon.co.uk, and want to sell in another Amazon European marketplace, such as Amazon.de. In this case, you can do so from your current seller account, because Amazon offers a Unified Account for European marketplaces.

 

Note:

  • In the EU, Amazon has online registration processes in the local language—German for Amazon.de, French for Amazon.fr, Italian for Amazon.it and Spanish for Amazon.es. If you do not speak these languages and are interested in selling in any of these marketplaces, register to sell on Amazon.co.uk in English and then create offers across any of the EU marketplaces with the Unified Account.
     
  • Please note that Amazon.in and Amazon.cn have unique registration and selling requirements for sellers based outside India and China, respectively. Please see the India marketplace page and China marketplace page on this site for additional information.

 

Create a seller account in an Amazon marketplace by clicking on one or more of the links below:

North America

Amazon.com: Sell on Amazon

Amazon.ca: Sell Your Products on Amazon

Amazon.com.mx Sell Your Products on Amazon

Europe

Amazon.co.uk: Amazon Global Selling

Amazon.de: Internationale Verkäufer

Amazon.fr: Vendeurs internationaux

Amazon.it: Venditori internazionali

Amazon.es: Vendedores Internacionales

Asia

Amazon.co.jp: Sell in Japan

Registration requirements by marketplace

When you register to sell in the U.S. on Amazon.com, you will need to provide a valid credit card, phone number, and tax information. For taxes, you will be required to go through an online step-by-step interview that will determine whether you will need to complete a W-9 form (as a U.S. taxpayer) or a W-8BEN (as a non-U.S. taxpayer). When you register to sell in Canada, on Amazon.ca, you will need to provide a valid credit card, phone number, and tax information.

North America Unified Account
In North America, we have simplified managing your business across the United States and Canada marketplaces. The North America Unified Account enables you to create and manage product offers in both the U.S. and Canada. You control what you sell and where you sell from a single seller account interface.

When you sign up to sell on either Amazon.com or Amazon.ca, your seller account is automatically enabled to sell in both marketplaces. You can switch between marketplaces using the marketplace switcher in Seller Central. This allows you to list products and manage orders in each marketplace.

As a Pro Seller, you will only pay subscription fees corresponding to the marketplace where you first registered to sell. For example if you registered to sell on Amazon.com, you will pay the subscription fees for that marketplace. If you decide to sell on Amazon.ca, you will not pay additional subscription fees. However, for all per-item sales, you will pay the fees applicable to the marketplace in which the item was sold.

In order to sell across the U.S. and Canada, you will need to create listings on both Amazon.com and Amazon.ca. Please note that creating offers in the first marketplace where you register (e.g., Amazon.com) and begin selling does not automatically populate offers in the other marketplace (e.g., Amazon.ca); if you want to sell in both marketplaces, you will need to create offers in each marketplace. See the Listing creation section for more details.

Finally, when setting up a North American Unified Account, you’ll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports U.S. and Canadian bank accounts, as well as bank accounts in other countries across the globe. For more details (including a list of supported countries), please see Amazon Currency Converter for Sellers (ACCS).

You will need to provide a valid credit card, phone number, and tax information. You will also need to provide a VAT number. Although you can complete your registration without a VAT number, you will be required to provide one in order to sell in Europe. To find out how to register for VAT number, see Taxes and regulations.

The European Unified Account
In Europe, Amazon has unified its marketplaces, allowing you to create and manage product offers in one or more of the following marketplaces: Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es. You control what you sell and where, and you manage your European business from a single seller account.

When you register to sell in any of the Amazon European marketplaces, your seller account is automatically enabled to allow you to sell in all other Amazon European marketplaces. All your orders will be managed in a single place, making selling in Italy feel just like selling in the U.K. However, you will still need to satisfy the Amazon seller rules applicable to the countries where you sell. These are basic rules to ensure Amazon’s customers enjoy the best possible shopping experience. You’ll also need to be aware of the local and European tax and regulatory requirements, and it’s your responsibility to ensure that you comply with applicable requirements. Please also note that when you sell in any of the Amazon marketplaces in Europe, you will be subjected to country-specific per-item fees which are payable to Amazon upon sale of an item.

In order to sell across Europe, you will need to create listings in each of the Amazon European marketplaces where you want to sell. Please note that creating offers in the first European marketplace does not automatically populate offers in the other European marketplaces; you will need to create offers in each of the marketplaces where you want them. See the Listing creation section for more details.

Finally, when setting up an Amazon European seller account, you’ll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports U.K. and U.S. bank accounts, as well as bank accounts in all Eurozone countries.

Amazon.co.jp offers an online seller registration process in English and Japanese. Once you have set up your account, you can choose Japanese or English to manage your account in Seller Central.

Please note: Under Chinese law, out-of-country sellers may face certain restrictions. Please see the following link for additional details (content in Chinese language):
http://kaidian.amazon.cn/qualification-requirements/qualification

Currently Amazon.in is only open to sellers with a locally owned business in India. If you meet this criteria and are interested in selling on Amazon.in, please contact us.

Payments

When opening a new Amazon seller account in a new marketplace, there are several ways you can set up your account to get paid. You can:

  • Use a bank account in the marketplace where you want to list.
     
  • Use Amazon Currency Converter for Sellers (ACCS).
     
  • Use a third-party currency conversion service.

If you prefer to maintain a high level of control over your financial accounts, you can open a bank account in the country where you want to sell. This is typically a more complex process, as you may need to create a legal business entity in that country, so consult your legal, tax, and banking advisors.

If you’d prefer not to open an account in the country of another Amazon marketplace, you have the option of using Amazon Currency Converter for Sellers (ACCS). With ACCS, you can be paid directly in your local bank account in local currency, provided you have a bank account in a country supported by Amazon. Regardless of the country in which you reside, you may only receive payment to a bank account in a country and currency supported by ACCS.

The table below shows the currencies supported by ACCS for each marketplace account.

 

  Marketplaces (Amazon.___)
Disbursement Currencies .com .ca .co.uk .de .fr .it .es .co.jp .com.mx
EUR Euro Default Default Default Default Coming Soon
GBP Great British Pound Default Coming Soon
USD United States Dollar Default
AUD Australian Dollar Coming Soon
NZD New Zealand Dollar Coming Soon
INR Indian Rupee Coming Soon
HKD Hong Kong Dollar Coming Soon
CAD Canadian Dollar Default
BGN Bulgarian Lev Coming Soon
CZK Czech Koruna Coming Soon
HRK Croatian Kuna Coming Soon
DKK Danish Krone Coming Soon
HUF Hungarian Forint Coming Soon
NOK Norwegian Krone Coming Soon
PLN Polish Zloty Coming Soon
RON Romanian Leu Coming Soon
CHF Swiss Franc Coming Soon
SGD Singapore Dollar Coming Soon
PHP Philippines Peso Coming Soon

 

How ACCS works
When you enter a non-U.S. bank account, you must accept the terms and conditions for using ACCS to receive payment to that bank account. Every disbursement will automatically be transferred to your local bank in the local currency. If you switch to another non-U.S. bank, you must accept the ACCS Terms and Conditions again when you enter your new bank account details.

 

Note: If your bank is not based in one of the countries supported by Amazon Currency Converter for Sellers, ACCS will not be able to disburse payments to your bank account. You will need to open a bank account in one of the countries supported by Amazon—either a bank account in one of the countries where Amazon has a marketplace or a bank account in a country supported by ACCS.

 

How to sign up for ACCS
Once you have created a seller account, follow these steps to elect Amazon Currency Converter for Sellers:

  1. On the Settings link, click "Account Info."
     
  2. Click the "Edit" button next to "Deposit Method."
     
  3. Select the country of your bank account from the drop-down menu next to "Bank Location Country."
     
  4. If your bank is based in one of the countries supported by Amazon Currency Converter for Sellers other than the United States, please make sure that you read and accept the terms and conditions of the Agreement in the "Bank Account" section in order to be paid in your local currency.
     
  5. Enter your bank account information.
     
  6. Click the "Submit" button.

 

Fees for ACCS
If you have entered a non-U.S. bank account and you have a positive balance in your seller account, you can view the applicable exchange rate for transfers to your bank account by clicking the "View Exchange Rate" button on the Payment Summary page. The applicable exchange rate includes all fees and charges related to your use of Amazon Currency Converter for Sellers.

To learn more about the currencies supported in each marketplace visit the ACCS Frequently Asked Questions.

For information about the Foreign Inward Remittance Certificate (FIRC), please visit this help page (sign-in required).

Listing creation

Once you’ve created a seller account in a new target marketplace, the next step is to create product listings in your new marketplace. Product listing requirements may be different depending on the marketplace, so be sure to refer to the guidelines in each marketplace’s Help pages. The following are the components of an Amazon marketplace listing:

  • Product ID: A global identification number such as a UPC, EAN, or ISBN number.
     
  • Product title: A concise description of the product.
     
  • Bullet points and product description: Bullet points briefly list the top product features and catch the customer’s interest. The product description provides detailed information about the product.
     
  • Product images: Clear photographs of the product that show as much detail as possible. Images should be at least 500x500 pixels in size, although 1000x1000 pixels is recommended when you want your product to be viewed in detail. Some categories may have different image size requirements, so refer to the guidelines in Seller Central.
     
  • Search terms: Keywords that someone looking for your product might enter in the Search field. You can provide several search terms.

 

Tip: The quality of your listing will affect how often your item appears on searches and so the likelihood that your product is purchased. That’s why it’s important to invest time and effort in producing high-quality listings to improve your sales potential.

If you have a small inventory (fewer than 100 products), it may be easier to use the Add a Product listing tool to list each product one at a time. Alternatively, for sellers with Professional accounts and larger inventories, you can create an inventory file and load the inventory all at once with volume listing tools.

Listings need to be in the language of the Amazon marketplace where you intend to sell. For example, to sell on Amazon.de or Amazon.jp, your product listings need to be in German or Japanese, respectively. If you don’t know the language of the Amazon marketplace where you want to sell, there are many online resources that can help sellers professionally translate their listings. Here are a few links other sellers have found useful:


Build International Listings (available in the EU)
The Build International Listings tool saves you time managing listings and enables you to create and update listings at the same time across multiple Amazon European marketplaces with your Unified Account. Once you’ve launched and created listings in your primary “source” marketplace, you can then select these listings and identify a target marketplace in which you currently have no offers. Build International Listings performs the following automatic functions:

  • It creates listings in multiple target marketplaces based on products you are selling in the source marketplace.
     
  • Whenever you add a listing or delete a listing, it updates listings in the target marketplaces.
     
  • It adjusts prices in your target marketplaces based on changes you make to the source marketplace prices, according to pricing rules you set.
     
  • It adjusts prices in the target marketplaces to reflect exchange rate fluctuations with the source marketplace currency.

For more details, watch How to Build International Listings.

If you already sell in the EU, try Build International Listings Now.

Start selling globally now