How Amazon Global Selling works - Amazon.com

Expand your business internationally with Amazon Global Selling

4 steps to succeed at selling globally

Amazon provides sellers with a variety of tools and services that simplify all aspects of selling internationally.
1

Decide where and what to sell

Understand the opportunity that selling internationally on Amazon offers your business. Learn where you can sell through Amazon, what is required—including taxes and regulations—and strategic considerations for entering a new marketplace.

Explore international selling
How we help
Get recommendations for what to sell
Manage taxes with VAT Services on Amazon
Amazon provides personalized recommendations based on what you already sell, product types, reviews, and sales of similar products.
Need to manage value-added tax (VAT) for your European sales? Amazon’s VAT Services simplify registering and filing VAT.
Your source for third-party service providers to help handle all your international selling needs at every stage in your journey, from tax and compliance to shipping internationally and optimizing your ads.
2

Register and list your products

Leverage Amazon tools to manage seller accounts globally and manage your listings across marketplaces. Translate your listings if necessary. Your products are now available for sale.

Navigate the registration process
How we help
Step-by-step guidance for getting started
Simplify managing your accounts with Linked Accounts
Simplify managing your listings with Build International Listings (BIL)
Ready to get started selling in a new marketplace? Follow our step-by-step guides for selling in Europe and Japan (Seller Central login required) and check off each of the steps as you complete them.
Linking your Amazon selling accounts is the foundation for cross-regional selling, helping you manage your Seller Central accounts across Amazon’s North American (amazon.com, amazon.ca, amazon.com.mx), European (amazon.co.uk, amazon.de, amazon.fr, amazon.es, amazon.it), and Japanese marketplaces (amazon.co.jp).
BIL helps you manage your listings across multiple marketplaces by adding offers and synchronizing pricing. For more information, visit Register and List on our global selling guidance page.
3

Ship and fulfill

Amazon fulfillment services help you get products to customers promptly worldwide. Understand what’s involved in shipping and fulfilling in different countries, including costs, times, and requirements. Learn about Fulfillment by Amazon (FBA) international solutions, or handle it yourself.

Determine your shipping solutions
How we help
Let Amazon handle your worldwide logistics with Fulfillment by Amazon (FBA)
Export your products globally with FBA Export
Ship your products to Amazon’s global fulfillment centers and we’ll take care of the rest: picking, packing, shipping, and localized 24/7 customer service.
Offer export-eligible inventory to international customers at no extra cost to you. Amazon fulfills your orders and handles the export process.
Sell to customers in Europe at local fulfillment costs by letting Amazon handle your inventory distribution. For more information, visit Ship and Fulfill on our global selling guidance page.
4

Manage your business

Provide customer support and local country returns, either yourself or through Amazon. Get paid in your preferred currency. Use Amazon’s tools and recommendations to grow your international sales and scale your business globally.

Discover your management tools
How we help
Manage your global business on one page with Global Sales Summary
Get paid in your local currency with Amazon Currency Converter
Boost your international sales with Sponsored Products
Review your sales, orders, and buyer messages, from all your global marketplaces, in one place.
Receive payment for international sales directly into your local bank account in your local currency.
Take your business to the next level by getting your products in front of customers at the right place and at the right time. For more information, visit Manage Your Business on our global selling guidance page.

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