Selling in Europe offers an opportunity to leverage Amazon's fulfillment network. Not only is listing simplified with a single Amazon European marketplace account, but cross-border sales are also easier to manage with Fulfillment by Amazon (FBA). In Europe, FBA offers three international fulfillment programs: Pan-European FBA, the European Fulfillment Network (EFN) and Multi-Country Inventory (MCI).
The Pan-European FBA program allows you to fulfill offers in all European marketplaces from one inventory pool without incurring per-unit cross-border Fulfillment Fees for the European Fulfillment Network. Amazon will distribute your inventory across the European fulfillment network at no additional cost. You can track your Pan-European FBA offers using all standard reports and tools in Seller Central.
Once you enable Pan-European FBA in your Fulfillment by Amazon Settings in Seller Central Europe, Pan-European FBA will become active for a product only after you create an active FBA offer in each of the Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es) from the same inventory pool and enrol the ASIN in Pan-European FBA.
Choose the country to which you wish to ship Pan-European FBA ASINs. Amazon may then move this inventory across European fulfillment centers at its discretion at no additional cost to you. This helps inventory be as close to customers as possible.
Learn more about Pan-European FBA.
European Fulfillment Network (EFN)
The European Fulfillment Network (EFN). EFN is a simple way to store and ship your inventory across all five of Amazon’s European marketplaces. Here's how it works:
- You ship your inventory to fulfillment centers in your home or local marketplace in Europe—for example, in the U.K.
- You list the products in one or more of the Amazon European marketplaces—for example, on Amazon.de (German language website).
- Customers across Europe can order your products, and Amazon fulfills those orders from that single pool of inventory. For example, when a customer in Germany purchases your product on Amazon.de, the product is fulfilled by Amazon and shipped from your inventory pool in the U.K.
- When customers track their orders, they can see where it is shipping from and the expected arrival time.
Selecting the European Fulfillment Network
If you are registered for Fulfillment by Amazon, you’re able to use EFN with no additional registration or startup costs. Simply add your listings to each Amazon European marketplace where you want to sell. When those products sell, you pay a fee for each order shipped outside your home marketplace through EFN, in addition to your other FBA fees. Learn more about EFN Fees.
Multi-Country Inventory (MCI)
You can reduce the time it takes for an order to get to your customer by using Multi-Country Inventory (MCI). MCI is an optional international fulfillment program offered through Fulfillment by Amazon (FBA) that helps you grow your international sales by making your offers more competitive. With MCI, you send your most popular inventory directly to the countries where customers are buying, so the products are close to your customers. When customers order your products, Amazon can ship and deliver them faster.
Even if you fulfill domestic orders yourself, you can gain a competitive edge in the international marketplaces where you sell by fulfilling locally with MCI. You can either choose to fulfill your entire listings or just your bestselling items locally through MCI—there are no minimum requirements.
Selecting Multi-Country Inventory
In order to take advantage of MCI, you can create offers in any Amazon European marketplaces with Amazon's Build International Listings tool. When you enable MCI, you will be able to select from the available countries to send inventory.