Global Expansion Opportunities (GEO) is a Seller Central tool that provides guidance on which of your products have high sales potential if sold in other marketplaces. It leverages Amazon’s visibility into other marketplaces and identifies your products based on factors such as product type, brand, reviews, and sales of existing or similar products. Your list of product opportunities is ranked by highest demand potential.
If our model has not determined that your products are likely to succeed in another marketplace, your products will not appear in GEO. Note that our model may not have enough information at that time to determine if a given product is likely to succeed, so you should always check back regularly to see if more products have been added to your list.
As of 2018, Global Expansion Opportunities is only able to provide recommendations to .com sellers on which of their .com products to sell in Europe.