Start selling across Europe 

& reach millions of online shoppers

£25 (excl. VAT) per month

New! Step-by-step guidance on selling in Europe

Why sell in Europe?

Diversify and grow your revenue stream!

Why Sell in Europe

Over 340 million
online buyers in Europe by 2018, roughly the same market size as .COM.* Like in the US, Amazon is popular with millions of loyal customers across 28 European countries, and ranked #1 in customer popularity in the UK.
*Estimate based on eMarketer online buyers, April 2017.

5 marketplaces, 1 account
Reach customers across 28 European countries by selling in our 5 EU marketplaces (,,,, and With Amazon’s Global Selling tools, you can link your accounts to manage your global business, sync your listings, and manage fulfillment.

Global fulfillment network
Offer fast shipping and quality local customer service to your European customers by using Amazon’s Fulfillment by Amazon (FBA) services. Simply ship and store your products in Amazon’s European fulfillment centers, and we'll do the picking, packing, and shipping for you.

Boost your sales with new opportunities
With more than 30 product categories available, you can sell many products on Amazon in Europe. See our pricing page for details. Also, take advantage of European peak periods by honing your strategy with our EU holiday selling calendar.

Tools to help you expand to Europe

Amazon offers a suite of tools and resources to make it simpler and easier to expand your business into all 5 European marketplaces. Our solutions help sellers manage taxes, shipping, listings, and more.


Manage taxes & payments

Manage shipping

Accounts & listings

Manage taxes & payments

If you sell goods in any EU country, it's likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Learn more about VAT.

VAT Services on Amazon allows you to spend more time on your business and less on VAT. With VAT Services on Amazon, you complete VAT registration, filing and submission in Seller Central from just €400 per country per year. Learn more about VAT Services on Amazon.

Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.
Choose your fulfillment method

Amazon’s FBA services take care of fulfilling customer orders across Europe, reducing the complexity of expanding your business.

Fulfillment by Amazon (FBA)
Just send your inventory to one of our European fulfillment centers, and we'll pick, pack, and ship your products. We’ll also handle customer service and process refund and return requests.

  • FBA products are Prime eligible.
  • FBA helps you scale your business with ease.
  • FBA provides world-class customer service.

Here are two FBA programs designed to optimize your European expansion:

  • Amazon’s Pan-European FBA program helps you place inventory closer to your European customers, and fulfill and deliver orders at lower cost and in less time. Selling with Pan-European FBA makes your products eligible for Prime and visible to millions of customers across Amazon’s European marketplaces.
  • With Amazon’s European Fulfillment Network (EFN), you ship your product to fulfillment centers in the UK, where orders from customers in other European marketplaces are fulfilled. Your products stored in the UK can be easily picked, packed, and shipped to customers placing orders on,,, and

Learn more about how FBA can help you grow your business in Europe.

View your global business from a centralized location

Amazon now offers you the ability to link your accounts so that you can better manage your global business. Seller Central provides an overview of your sales volume and listing information across global marketplaces. You also have global data and sales statistics for all marketplaces, as well as a summary of pending and unshipped orders, and buyer and listing messages across all marketplaces.

Add offers and synchronize pricing across all European marketplaces with Amazon’s Build International Listings (BIL) tool. BIL enables you to add numerous offers across European marketplaces quickly. Then, based on rules you set, BIL manages pricing offers across marketplaces for you through automated updates. Manage prices and customize your offers with flexibility and control. Take advantage of the new and improved status report, as well as an improved user interface that eases navigation and management of pricing rules and the exclusion of individual and bulk offers. Learn how BIL can help ease your European expansion!

Accounts & Listings

Business guidance & global support

Wherever you’re located, you have access to a world of customer support and facilities, including multilingual service providers and tools to help your business thrive. Start your European selling journey today.

Business guidance
Master the Amazon Marketplace with our helpful videos. From policies to tools to tips for growing your business, you’ll find it all at Seller University (available to Amazon sellers only).

Amazon’s Solution Provider Network
Get help managing your global business expansion from third-party service providers across a number of categories, such as translation, taxes, and more. Search providers here.

More answers
Connect with other sellers in our Seller Forum. Or get personalized help from Seller Support (available to Amazon sellers only).

Start selling on Amazon Europe