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Japanese holiday calendar

Plan ahead for peak shopping periods
Holiday
What customers buy
1/1/2019
New Year’s Day
1/1/2020
Lucky bags (an assortment of items sold at a high discount) and items for the winter sale season (when various products are sold at high discounts).
2/14/2019
Valentine’s Day
2/14/2020
Chocolate, men’s jewelry, ties, wallets, fragrances, gifts for men, greeting cards, baking supplies, wrapping paper, and other decorations associated with Valentine’s Day.
3/3/2019
Girls’ Day/Hinamatsuri
3/3/2020
Hina dolls, girls’ dresses, gifts associated with girls.
3/14/2019
White Day
3/14/2020
Candy, cookies, small gifts (including jewelry), flowers, and other gifts for women.
4/1/2019
Back to school
4/1/2020
School-related items (including stationery and lunch boxes), digital cameras, video cameras, and memory cards.
MarchApril
Cherry blossom/ Hanami season
Snack foods, beverages, party goods (including party hats, costumes, and games), blankets, portable chairs, and picnic-related items.
4/29–5/6/2019
Golden Week (national holiday week)
4/29–5/6/2020
Travel goods, digital cameras, video cameras, and memory cards.
5/12/2019
Mother’s Day
5/10/2020
Small items and gifts for women (including jewelry and perfume), flowers, greeting cards, and sweets (especially chocolate).
6/16/2019
Father’s Day
6/21/2020
Gifts targeted toward men, including ties, books, socks, and fragrances.
In July
(date announced shortly beforehand)
Prime Day
Highly discounted items across all categories.
In September
Silver Week
Travel goods.
SeptemberOctober
School Sports Day season
Kids’ tennis shoes (sneakers), digital cameras, videos, memory cards.
10/31/2019
Halloween
10/31/2020
Costumes of all kinds, makeup, accessories, masks, wigs, beverages, and scary items such as fake blood and scary contact lenses.
11/29/2019 & 12/2/2019
Black Friday & Cyber Monday
11/27/2020 & 11/30/2020
Highly discounted items across all categories.
11/29–12/25/2019
Christmas season
11/27–12/25/2020
Christmas goods and decorations, ornaments, advent calendars, greeting cards, gift-wrapping items, and gifts for various age groups and genders.
Mid to late December
Bonenkai season
Party goods, including party hats, costumes, and games.

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