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and reach millions of online shoppers

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Selling plans and pricing

We offer two plans on Selling on Amazon: Selling as a Professional or Individual.
Best for sellers who
Plan on selling more than 50 items a month
Plan on selling fewer than 50 items a month
Monthly subscription fee
Selling fees
Referral fees
Per Item fees, Referral fees *
Note that the price above includes the following features with NO additional cost.
  • Seller Support available in English, Chinese, and Japanese
  • Marketing activities such as Search Engine Optimization (SEO) and Amazon Associate program
  • Bank transfer fee
* Once your account is fully set up, we will place a one JPY account verification charge on your credit card.

Closing fee for media products

(Books, CD, Vinyl, DVD, and Videos)
For each media item that is sold, sellers also pay a media closing fee as extra.
Media category
Variable closing fee (fixed amount per item)
JPY 80
CD and Vinyl/DVD/VHS
JPY 140

Referral Fees for both Media and Non-Media Products

For both media and non-media products, Amazon deducts referral fee percentage of the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).
Referral Fee
Books, CD, Vinyl, DVD and Videos
Camera & Photo, Consumer Electronics including Unlocked Cell Phone, Musical Instruments, Personal Computers, Video Game Consoles
Electronics Accessories
10% or JPY50
(with a minimum
referral fee of JPY50)
Home Appliances under Kitchen Category, Sports & Outdoors, Automotive, Toys & Games
Baby Products, Kitchen, Office Products, Tools & Home Improvement
Other Categories
Kindle Accessories
Grocery & Gourmet Food, Health & Personal Care
Clothing & Accessories, Jewelry, Shoes & Bags, Watches, Pet Products
  1. Referral Fee on Accessories in the Electronics, Camera, and PC categories will be 10% for each product unit. However, if the product sales price is less than or equal to JPY500, the referral fee is JPY50 uniformly.
  2. 8% Referral Fee is only applicable on Video Game Consoles, the sub-category under Video Games.
  3. Referral Fee is 8% on Electronic Dictionaries and its related products, the sub-category under Office Products.
  4. Referral Fee is 10% on water filters, water conditioners, and Home Appliances under the Kitchen category.
  5. Referral Fee is 6.5% on beer or sparkling liquor under the Grocery & Gourmet Food category.
  6. Referral Fee is 6% on foreign brands (Parallel-imports) and domestic brands (Reverse-imports) Watches for both men and women.
  7. For some beauty brands, Referral Fees 20% applies. Please see this list.