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Selling plans and pricing

We offer two plans on Selling on Amazon: Selling as a Professional or Individual.
Best for sellers who
Plan on selling more than 50 items a month
Plan on selling fewer than 50 items a month
Monthly subscription fee
Selling fees
Referral fees
Per Item fees, Referral fees *
Note that the price above includes the following features with NO additional cost.
  • Seller Support available in English, Chinese, and Japanese
  • Marketing activities such as Search Engine Optimization (SEO) and Amazon Associate program
  • Bank transfer fee
* Once your account is fully set up, we will place a one JPY account verification charge on your credit card.

Closing fee for media products

(Books, CD, Vinyl, DVD, and Videos)
For each media item that is sold, sellers also pay a media closing fee as extra.
Media category
Variable closing fee (fixed amount per item)
JPY 80
CD and Vinyl/DVD/VHS
JPY 140

Referral Fees for both Media and Non-Media Products

Amazon deducts the greater of the applicable referral fee percentage of a per-item minimum referral fee of 30 JPY8 calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges) except for media products, video games, software and food & beverage.
Referral Fee
Books, Music, DVD and Videos
Camera & Photo, Consumer Electronics (AV equipments, Cell phones), Musical Instruments, Computers and Major Appliances
(Electronics, Camera, and Computers) Accessories1
Sports & Outdoors, Automotive and Toys
Home & Kitchen2, Video Games3, Software, Office Products4 and Tools & Home Improvement
Industrial & Scientific
15% for first 20,000 JPY
10% thereafter9
Amazon Device Accessories
Jewelry and Watches5
15% for first 10,000 JPY
5% thereafter9
Clothing & Accessories, Shoes & Bags
Baby & Maternity, Beauty6, Drugstore and Pet Supplies
8% (Price 1,500 JPY or below)
15% (Price above 1,500 JPY)9
Food & Beverage7
8% (Price 1,500 JPY or below)
10% (Price above 1,500 JPY)9
Any Other Products
  1. Minimum fee of 50 JPY will be reduced to 30 JPY from September 1, 2019.
  2. Referral Fee is 10% on water filters, water conditioners, and Home Appliances under the Home (Kitchen) category.
  3. Referral Fee is 8% on Video Game Consoles, the sub-category under Video Games.
  4. Referral Fee is 8% on Electronic Dictionaries and its related products, the sub-category under Office Products.
  5. Referral Fee is 6% on foreign brands (Parallel-imports) and domestic brands (Reverse-imports) Watches until October 31, 2019.
  6. For some beauty brands, Referral Fees 20% applies. Please see this list.
  7. Referral Fee is 6.5% on beer or sparkling liquor under the Food & Beverage category.
  8. Minimum Fees will be effective from November 1, 2019.
  9. These are fee promotions starting on September 1, 2019 and ending on February 28, 2021. The fee promotions will automatically apply to orders for which “shipment confirmation” is sent between 0:00 a.m. on September 1, 2019 (Japan standard time) and 23:59 p.m. on February 28, 2021. There is no need to submit applications to be enrolled in the promotion. Please note that the actual time may be accelerated or decelerated due to system issues. Upon expiration or termination of these fee promotions, and the referral fees will revert back to the current rates. Total sales price includes the item price plus any shipping and gift wrap charges. Amazon reserves the right to modify or terminate these fee promotions at any time.