Start selling in Japan
& reach millions of online shoppers

10 JPY for the 1st month of subscription*
4,900 JPY every month after + additional selling fees

The road to selling in Japan
STEP 1. Decide what to sell

Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan.

How we help:
  • Step-by-step guidance to set up your account​

  • Products and costs

  • Japanese holiday calendar for peak shopping periods

  • Third-party service providers to help with issues including taxes, compliance, translation, and international shipping

Note: all sellers, new and existing, must go through a document verification and review process after setting up a Japan account.

STEP 2. List your products

Take advantage of Amazon’s powerful tools to manage your seller accounts. You can sync select listings across marketplaces and set your own pricing rules.

How we help:
  • A simplified way to manage your global accounts

You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings.

  • Tools to help you list

STEP 3. Ship and fulfill

Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements.

How we help:
  • State-of-the-art delivery

With Fulfillment by Amazon (FBA), you send your products to Amazon’s fulfillment centers, and we take care of the rest: picking, packing, shipping, and providing customer service for shipping- and returns-related questions. 

  • Guidance for managing fees, international shipping, and more

STEP 4. Manage your business

Use Amazon tools and services to grow your business.

How we help:
  • One dashboard where you can review your sales and buyer messages from all the marketplaces where you sell

  • A service that lets you receive payment for Japanese sales into your local bank account in your local currency

  • Ways to get your products in front of customers at the right place and right time in order to boost your international sales

Get step-by-step guidance for selling in Japan

(Requires Amazon US seller account)

Start selling in Japan
*Note: this subscription fee promotion of 10 JPY for the 1st month is only available to new sellers who register for an account on Amazon.co.jp by December 31, 2018, JST. Amazon reserves the right to terminate this offer without notice.