Start selling in Japan

and reach millions of online shoppers

Already selling on Amazon?
New to selling?

The road to selling in Japan

1. Decide what to sell
2. List your products
3. Ship and fulfill
4. Manage your business

STEP 1. Decide what to sell

Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan.
How we help
Step-by-step guidance to set up your account
Watch the video
Products and costs
Japanese holiday calendar for peak shopping periods
Third-party service providers to help with issues including taxes, compliance, translation, and international shipping
Note: All sellers, new and existing, must go through a document verification and review process after setting up a Japan account.

STEP 2. List your products

Take advantage of Amazon’s powerful tools to manage your seller accounts. You can sync select listings across marketplaces and set your own pricing rules.
How we help
A simplified way to manage your global accounts
You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings.
Tools to help you list

STEP 3. Ship and fulfill

Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements.
How we help
State-of-the-art delivery
With Fulfillment by Amazon (FBA), you send your products to Amazon’s fulfillment centers, and we take care of the rest: picking, packing, shipping, and providing customer service for shipping- and returns-related questions.
Guidance for managing fees, international shipping, and more

STEP 4. Manage your business

Use Amazon tools and services to grow your business.
How we help
One dashboard where you can review your sales and buyer messages from all the marketplaces where you sell
A service that lets you receive payment for Japanese sales into your local bank account in your local currency
Ways to get your products in front of customers at the right place and right time in order to boost your international sales

Already selling on Amazon?
New to selling?