Start selling in Japan
& reach millions of online shoppers

10 JPY for the 1st month of subscription*
4,900 JPY every month after + additional selling fees

FAQ for selling on

Prior approval may be required to list certain products from certain categories. See the categories requiring approval.
Some products cannot be listed due to legal or regulatory restrictions (e.g.  prescription drugs) or Amazon’s policy (e.g. inappropriate photos). For more detailed information, please see Prohibited Products.

Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.

Self-service registration starts when you click the button at the top of this page for selling as either a Professional or an Individual.

Before you begin the self-service registration process, be sure to have the following information available:

  • Your business name, address, and contact information
  • Japanese translations for your product listings

  • Valid email address
  • Valid credit card
*You can find third-party service providers to support your business in Japan here.

Amazon has a list of recommended translation agencies you can use here.


Amazon offers two selling plans. The Professional selling plan is available for a 4,900 JPY monthly subscription fee plus per-item referral fees, which vary by category. Some categories are available only for Professional Sellers, and only Professional Sellers can add new products to the Amazon catalog. 

If you plan to sell fewer than 50 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay 100 JPY per item sold plus referral fees, which vary by category. Additional fees apply when you use Fulfillment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing.

The monthly subscription fee only applies to Professional selling accounts and begins as soon as you complete the registration process.

Sell your items
Use Seller Central to manage your seller account. You can add product information, fulfill orders, make inventory updates, and manage payments using one of the many offered language options.
In Seller Central, navigate to the Inventory dropdown and select “Add a Product” for one item, or select “Add Products Via Upload” if you’d like to add more than one item.
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to create one product listing at a time.

  • Use Excel-based inventory files to create multiple product listings simultaneously (Professional plan only).
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
Amazon notifies you by email when you receive an order. There is also an order tracker at the top of your Seller Central homepage.

You can use the Manage Your Orders tool on Seller Central in three ways:

  • You can check that an order includes customer and shipping information, so you can fulfill that order.
  • You can download the daily order report, a tab-delimited file that provides a summary of the orders you received (Professional plan only).

  • You can retrieve order reports programmatically via Amazon Marketplace Web Service (Professional plan only).

When you fulfill orders yourself, Amazon shipping rates apply to media products (books, music, videos, DVDs) sold by Professional Sellers and to all products sold by Individual Sellers. Amazon charges these shipping rates based on the product category and shipping service selected by the buyer, and then passes the amount on to you as shipping credits. For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage, and optional services.

With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Learn more about FBA.

Yes. Our gift messaging service allows customers to write gift messages for individual items or for entire orders, and our gift-wrap service allows customers to select and pay for gift-wrapping for each item in an order (Professional plan only).

Yes, customers can use gift certificates when purchasing products from third-party merchants.

Start selling in Japan

*Note: this subscription fee promotion of 10 JPY for the 1st month is only available to new sellers who register for an account on by December 31, 2018, JST. Amazon reserves the right to terminate this offer without notice.