Expand to Japan

Start selling in Japan

and reach millions of online shoppers

Already selling on Amazon?
New to selling?

Learn how one seller successfully expanded to Japan

For us, the Japanese market was critical.
Bernie Thompson
Founder, Plugable Technologies

Why sell in Japan?

Be part of the world’s third-largest economy¹

Japan has a population of 127 million,² and, according to Japan’s Ministry of Internal Affairs, 71% of Japanese shoppers make purchases online.³ This makes Japan a perfect marketplace to grow your business.

You don’t have to speak Japanese

Amazon offers many language support options for managing your sales, customer service, and translations. Your ASINs may even already exist on, which will allow you to launch even faster.

Let Amazon handle the logistics

Online shoppers in Japan are accustomed to fast, convenient delivery. Amazon’s state-of-the-art logistics and powerful tools can help you meet those expectations. When you use Fulfillment by Amazon (FBA), Amazon handles customers’ shipping- and returns-related questions in Japanese, so you can focus on growing your business.

Diversify your revenue stream

Diversify your cash flow by bringing your products to a large, new marketplace and take advantage of Japan’s holiday seasons and peak sales periods.

The road to selling in Japan

1. Decide what to sell
2. List your products
3. Ship and fulfill
4. Manage your business

Start selling in Japan

Already selling on Amazon?
New to selling?
*Note: This subscription fee promotion of 10 JPY for the first month is only available to new sellers who register for an account on by December 31, 2018, JST. Amazon reserves the right to terminate this offer without notice.
¹ International Monetary Fund, World Economic Outlook Database, April 2016 | ² Japan Ministry of Internal Affairs and Communications, State of World Population 2017 | ³ Japan Ministry of Internal Affairs and Communications, Usage Status of Internet Shopping 2016