After creating a prioritized list of products to sell, you’re ready to drive initial sales for your test group of ASINs. To maximize sales, use FBA to ensure Prime badging and Sponsored Products
campaigns for advertising.
“Just like on Amazon.com, it takes dedication and investment to drive traffic to your product page, then to increase conversion,” says Carolina Aguerrevere of Hot Chocolate Designs.
“We employed the same strategy we used for new products in the US, although we have the added benefit that products in Europe will display US reviews until they receive Europe reviews,” says the seller whose European sales top $900,000 annually. A new launch for her business consists of: