Reach millions of new shoppers: start selling in Europe

Already selling on Amazon?
New to selling?
Get step-by-step guidance on selling in Europe

Get ready to expand in Europe with Amazon

Understanding whether you are ready to start selling in Europe can be challenging. This checklist is designed to help guide your understanding of Amazon’s five European Marketplaces and ensure you are set for success! Be sure to familiarize yourself with all of the tools Amazon provides, which will make many of the requirements listed below simpler and easier to manage.

Prepare to sell

1
Learn about Amazon’s five European marketplaces
(Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es) and how you can sell your products with one single account across all of Europe.
2
Learn about the different products you can sell in Europe on Amazon and understand which categories are restricted or require approval.
3
Understand how value-added tax (VAT) works and learn about regulation requirements in Europe.
4
Understand fulfillment options in Europe and choose between Fulfillment by Amazon or self-fulfillment for your products.
5
Understand international fulfillment requirements, including import and export regulations.

Register and start selling

NEW TO SELLING WITH AMAZON?

ALREADY HAVE AN AMAZON SELLER ACCOUNT?

6
Understand how Amazon’s European selling account works and learn what information you need to provide during registration.
7
Understand the listing tools available in Europe and learn more about how Build International Listings (BIL) and Translate Your Products help you manage your listings across Amazon’s five European marketplaces.
6
Learn how to link your existing Amazon account and manage your product offerings across different marketplaces with a single seller account.

Manage your business

WITH SELF-FULFILLMENT

WITH FULFILLMENT BY AMAZON

8
Fulfill international customers’ orders and provide a great customer experience with prompt delivery.
9
Manage customer support in the local language and either provide a local address for returns or offer a refund for international shipping.
8
Send inventory to a European Amazon fulfillment center, complying with package and customs duty requirements.
9
Manage customer support only for non-fulfilment customer questions. (FBA manages fulfilment and returns questions.)

Take your business to the next level

Already selling on Amazon?
New to selling?