Reach millions of new shoppers: start selling in Europe

Already selling on Amazon?
New to selling?
Get step-by-step guidance on selling in Europe

European holiday calendar

Plan ahead for peak shopping periods
Holiday
What customers buy
1/1/2019
New Year’s Day
1/1/2020
Greeting cards and small gifts and items associated with luck. Resolution item categories including personal health, sporting goods, books, healthy and organic food, exercise equipment, gym clothing, athletic shoes, and electronic fitness devices.
1/6/2019
Epiphany
1/6/2020
Electronics, toys, sporting goods, watches, jewelry, clothing, shoes, and all sorts of digital products.
2/5/2019
Lunar New Year
(aka Chinese New Year)
1/25/2020
Traditional Chinese or Asian attire, red-and-gold boxes, plastic flowers, and traditional décor.
2/14/2019
Valentine’s Day
2/14/2020
Greeting cards, chocolates, cards, sex toys, flowers, heartshaped cookies, and candles.
3/5/2019
Carnival/Mardi Gras
3/5/2020
All manner of costumes, masks, wigs, makeup, comedic accessories, and beverages.
3/8/2019
Women’s Day
3/8/2020
Female-targeted products such as cosmetics, flowers, jewelry, clothing, handbags, and books.
3/17/2019
St. Patrick’s Day
3/17/2020
Irish-themed and green items, including T-shirts, hats, party supplies, Irish symbols, party favors, and accessories.
4/21/2019
Easter
4/21/2020
Religious goods, candy, eggs, lamb and rabbit toys, small gifts, and kitchenware.
6/16/2019
Father’s Day
6/21/2020
Accessories for trekking and picnicking, beverages, and male-targeted gifts such as ties, books, and socks.
In July (date announced shortly beforehand)
Prime Day
All categories, although the focus tends to be on more expensive items, as well as high-demand and high-volume items. Discounted prices and promotional sales are essential.
9/15/2019
First day of school
9/15/2020
Student-related products, including stationery, writing materials, office software, books, notebooks, pads, pens, pencils, rulers, backpacks, electronics, productivity software, and clothes.
10/31/2019
Halloween
10/31/2020
Costumes of all types, makeup, accessories, masks, wigs, beverages, horror movies, and general scary and novelty items such as fake blood and scary contact lenses.
11/29/2019
Black Friday
11/27/2020
All categories, although the focus tends to be on more expensive items, as well as high-demand and high-volume items. Discounted prices and promotional sales are essential.
12/2/2019
Cyber Monday
11/30/2020
All categories, although the focus tends to be on electronics, as well as high-demand and high-volume items. Discounted prices and promotional sales are essential.
11/29–12/26/2019
Christmas season and Boxing Day
11/27–12/26/2020
All categories related to gifting, as well as candles, Christmas goods and decorations, greeting cards, advent calendars, and calendars.
12/31/2019
New Year’s Eve
12/31/2020
Party accessories and decorations, indoor fireworks, beverages, greeting cards, and calendars.

Take your business to the next level

Already selling on Amazon?
New to selling?