Amazon.com: Expand to Europe - How it works

Reach millions of new shoppers:
start selling in Europe

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Get step-by-step guidance on selling in Europe

4 steps to start selling in Europe

Amazon provides sellers with a variety of tools and services that simplify selling in Europe.
Step 1

Decide where and what to sell

Understand the opportunity selling in Europe offers for your business. Learn about Amazon’s five European marketplaces, what’s required—including taxes and regulations—and strategic considerations.
How we help
Get recommendations for what to sell
What products should you list in Europe? Amazon provides personalized recommendations based on product type, reviews, and sales of similar products.
Manage European taxes with VAT Services on Amazon
You’ll need to consider value-added tax (VAT) when selling in Europe. Let VAT Services on Amazon take care of registering and filing your taxes.
Your source for third-party service providers to help with tax, compliance, international shipping, and ad optimization at every stage in your journey.
Step 2

Register and list your products

Manage seller accounts across North America and Europe. Sync listings and set pricing rules from the US to Europe. Translate your listings into local languages.
How we help
Step-by-step guidance on getting started
Follow our step-by-step guide and check off steps as you complete them.
Simplified global account management
Activate your European selling account and sell across all five European marketplaces. Your European account is linked with your North American account, so you can manage your business globally with a single sign-on.
Simplified listings and pricing management
The Build International Listings (BIL) tool helps you manage your listings across North America and Europe by translating listings, adding offers, and synchronizing pricing.
Step 3

Ship and fulfill

Amazon’s European FBA service helps you promptly fulfill and support customer orders across Europe. Understand what’s involved in shipping and fulfilling across Europe, including costs, times, and requirements.
How we help
Ship it to one fulfillment center-we’ll ship across Europe
Send your inventory to a single fulfillment center anywhere in Europe, and Amazon’s European Fulfillment Network (EFN) will fulfill orders for customers shopping across all five European marketplaces.
Choose where to store your inventory
Amazon’s Multi-Country Inventory (MCI) lets you manage where you store your stock, with fulfillment centers available across all five European marketplaces. Your products will be closer to your customers in those countries, so they’ll benefit from faster delivery options, and you’ll save on cross-border fees.
Have Amazon optimize your inventory placement
With Pan-European FBA, Amazon actively moves your inventory around Europe based on demand, letting you fulfill orders at lower costs and in less time. Pan-European FBA makes your products Prime-eligible, which can turbocharge your European sales.
Step 4

Manage your business

Provide customer support and local returns, either yourself or through Amazon with FBA. Get paid in your preferred currency. Use Amazon’s tools and recommendations to grow your European sales.
How we help
Manage your business on one page
Review your sales, orders, and buyer messages from all your North American and European marketplaces with our Global Sales Summary dashboard.
Get paid in your currency
Receive payment for European sales directly into your existing local bank account in your local currency. While European customers pay for your products in British pounds or euros, Amazon pays you in US dollars (or other preferred currency).
Boost your international sales with Amazon advertising
Just like in the US, ads and promotions can help to drive sales in Europe. Take your business to the next level by getting your products in front of customers at the right place and right time with Amazon’s promotional tools, including Sponsored Products ads and Lightning Deals.

Take your business to the next level

Already selling on Amazon?
New to selling?