Amazon.com: Why Expand to Europe

Reach millions of new shoppers:
start selling in Europe

New to selling on Amazon?
Get step-by-step guidance on selling in Europe

Why expand to Europe?

Reach millions of additional customers

Amazon’s European marketplaces help you sell across 26 countries. Don’t miss out on tens of millions of new customers.

Diversify your revenue stream

Strengthen your cash flow. Protect yourself from sales fluctuations on Amazon.com and take advantage of European holiday seasons and peak sales periods.

Let Amazon handle the details

Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.

Be among the first

Get early-mover advantage by bringing new selection to Amazon’s European marketplaces. Many products sold around the world aren’t sold in Europe yet, meaning more opportunity for you.

Learn how sellers successfully expanded to Europe

Selling across Europe boosted my Amazon sales.
Bernie Thompson
Plugable, Redmond, WA—expanded in 2011

How Amazon helps

Selling on Amazon Europe is very similar to selling on Amazon.com. Our tools and services can help you quickly get your products listed and selling across Europe.
Step 1
Step 2
Step 3
Step 4
Decide what to sell and where.
Register and list your products.
Fulfill across Europe with Fulfillment by Amazon (FBA).
Manage your global business.

Get more guidance on how to expand to Europe

Get Amazon guides and resources

Download guides and resources to make getting started as smooth as possible.
Ready-to-expand checklist
European holiday shopping calendar

Take your business to the next level