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Reach millions of new shoppers:

start selling in Europe

Get step-by-step guidance on selling in Europe

We were able to double our sales selling internationally.

Elena Castañeda

Bling Jewelry, Amazon.com seller since 2008, expanded to Europe in 2010

Why expand to Europe?

Reach millions of new customers

Reach millions of additional customers

Amazon’s European marketplaces help you sell across 26 countries. Don’t miss out on tens of millions of new customers.

Diversify your revenue stream

Diversify your revenue stream

Strengthen your cash flow. Protect yourself from sales fluctuations on Amazon.com and take advantage of European holiday seasons and peak sales periods.

Let Amazon do the work

Let Amazon handle the details

Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.

Be among the first

Be among the first

Get early-mover advantage by bringing new selection to Amazon’s European marketplaces. Many products sold around the world aren’t sold in Europe yet, meaning more opportunity for you.

Learn how sellers successfully expanded to Europe

How Amazon helps

Selling on Amazon Europe is very similar to selling on Amazon.com. Our tools and services can help you quickly get your products listed and selling across Europe.

Step 1
Decide what to sell and where
Step 2
Register and list your products
Step 3
Fulfill across Europe with Fulfillment by Amazon (FBA)
Step 4
Manage your global business
Get more guidance on how to expand to Europe

Get Amazon guides and resources

Download guides and resources to make getting started as smooth as possible.

Ready-to-Expand Checklist
Go to checklist
European shopping holiday calendar
Download PDF calendar
Take your business to the next level