Simplify managing your
international offers with BIL

BIL now syncs across NA and EU marketplaces.  Use it to quickly expand across regions.

Add offers from:

What's BIL?

The Build International Listings tool (BIL) helps you sell globally by adding offers and synchronizing pricing across multiple marketplaces. BIL enables you to add numerous offers to additional marketplaces quickly. Then, based on rules you set, BIL manages pricing offers across marketplaces for you through automated updates.
With BIL, you can:

Add offers in new marketplaces quickly

BIL enables you to get started selling in a new marketplace quickly by adding multiple offers to new marketplaces based on offers that you already sell.

which offers to add

BIL gives you complete control and flexibility regarding which offers are synced, enabling you to disconnect or exclude particular offers.

Please note: BIL does not create new product listings (ASINs). It adds offers if the product listing already exists in the new marketplace. If it doesn’t exist yet, the offer will not be added.  BIL also does not manage inventory. You must make inventory available for that marketplace in order to make the offer buyable.
Access BIL in Seller Central and start adding international offers today:

What's new with BIL?

We've made a number of changes to improve BIL, including:

New and improved
status report

The report now tells you why certain listings could not be connected and how to resolve the specific issue.

Enabling cross-regional marketplace syncing

You can set a North American marketplace (e.g.: as your source marketplace, and a European marketplace (e.g.: as the target marketplace, or vice versa. Previously you had to manage your North American and European marketplaces separately.

user interface

BIL is now easier to navigate and manage, including setting pricing rules and excluding individual and bulk offers.

Which marketplaces can I use BIL in?

BIL currently syncs across two regions—North America and Europe—featuring eight marketplaces.

North America


Watch our in-depth video about how to use BIL to quickly add offers and manage prices across Amazon marketplaces.
To learn more about selling globally on Amazon, visit

Start adding international offers today

To begin, access BIL in your Seller Central: 

Additional resources

For more detailed information about BIL, visit the BIL help page in Seller Central: