Mark your calendar:
July 16

Counting down to Prime Day

Prime Day 2018 is July 16. This year, Amazon Prime customers will enjoy 36 hours of amazing deals, starting July 16 at noon PT through July 17 11:59 PM PT. Your inventory should already be in. Now it’s time to prepare your listings and promote your products for one of our biggest sales events of the year.

“We’re absolutely thrilled—our daily sales increased by over 500 times on Prime Day.”

— Victor Chang, Furbo

How to advertise with Sponsored Products

Stand out from the crowd this Prime Day with keyword-targeted, pay-per-click ads. Here’s what you need to get started:

A few minutes to build your campaign

At least $10 for your daily budget

Products that are eligible for the Buy Box

See our Prime Day advertising guide to learn more.

Go to the guide

Time to get social

Get customers thinking about your products and drive traffic to your Amazon store in the lead-up to Prime Day. Our Social Media Toolkit includes sample posts you can customize according to your brand, plus best practices and tips to make your ads stand out.

Download the toolkit ›

How FBA sellers are prepping for Prime Day

Put your best foot forward

Prime Day is one of the most competitive times to sell on Amazon, so be sure to maximize your chances for increased sales. Make the photography, titles, and descriptions for all your listings shine with the help of our guide, Get your listings in shape.

Download the guide ›