Multi-Channel Fulfillment is an optional feature within Fulfillment by Amazon (FBA) that provides you the fast, trusted Amazon shipping and fulfillment for your orders made from other sales channels. Give your customers the fast Amazon shipping experience they love and help build customer loyalty and sales. If you decide to sell on Amazon, fulfilling your orders is easy—we can do so from the same pool of inventory.
Here's how it works: We'll store your inventory in our fulfillment centers, and when products sell—on Amazon.com, on your own site, or on other e-commerce sites—we pick, pack, and ship them to your customers. Our fulfillment centers are built with your inventory in mind. We handle the details and save you time, so you can focus on your business.