For starters, determine if your event is just a one-day thing or spans an entire season. Then follow this guide, along with your own sales insights, to hone in on how much to order, ship, and re-order.
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
With quick turnaround events like Prime Day, send all stock by the cut-off date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Study past sales, seasonal spikes, and get recommendations on how much to send in and restock.
Capture the spirit of the season with lifestyle content, timely social media posts, and keyword-targeted ads.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
When the event is over, win over budget-conscious shoppers with a few last-minute deals.
For slow-moving items, mark down products within a specific category to drive more discovery.
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Save yourself some time and avoid unexpected storage fees with a one-time removal service.
Thompson Tee wins the holidays
As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.