Six ways 
to retain customers

This article is the third and final in a series exploring the customer journey.
See Part 1 for generating product awareness and Part 2 for optimizing product consideration.

Creating loyalty shortens the customer journey and helps customers find quality products more quickly.

Investing in retention leads to repeat buyers who make business growth more predictable.
Customer retention

Building a loyal customer base takes work, but there are simple strategies to make it easier.

Six ways to retain customers

Deliver a first-rate experience.
Meeting and exceeding customer expectations earns you repeat business. For example, with Fulfillment by Amazon (FBA), you know that customers will get their products on time and in the condition you’ve promised.
Be creative. 
Integrate images or interesting ways to use your product into product listings. This gives customers reasons to buy and keep buying and become long-term customers. Take a fun and inventive approach.
Partner with bloggers.
Connect with category-expert bloggers. You can team up to highlight your product on their blog or partner with them for a DIY special. Third-party endorsements are a great way to boost your credibility. Also, links back to your product page help drive traffic.
Make it easy to be charitable. 
Tap into a rising trend in customer philanthropy by adding a link to Amazon Smile in your product description. Amazon Smile donates part of the purchase price to the customer’s organization of choice, so they feel even better about their purchase.
Share your values
Make it clear if your products align with causes and values that customers care about, such as fair-trade, eco-friendly, or cruelty-free designations. Listing these details gives customers another reason to keep coming back.
Post official comments. 
Did you know that you can directly respond to customer questions and reviews? Adding a highlighted comment means that it always appears next to the review. Go a step further by revising product descriptions to anticipate customer concerns.

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