Work some holiday magic

Shoppers are on the way—here’s your guide to a season full of sales

Deliver every wish

To deliver every gift and deal on time, make sure your inventory arrives at the fulfillment center by this date.
For peak gift-giving time
Seller Spotlight

Thompson Tee shares winning holiday strategy

Randy Choi and Billy Thompson are always adapting—as small- business owners, it comes with the territory. When inventory issues held back their 2017 holiday sales, the partners rebuilt their forecasting and marketing strategies to capitalize on year-end demand and grow sales. Watch the video to see how.
Make your list.  Holiday to-dos.
Beat the rush and win the holidays with our week-by-week event planner.
Christmas shopping peak Dec. 17–22

10-12 weeks before

7-9 weeks before

Pick your lineup

Gather best sellers, explore new product trends, and prep your supplies.

Stock and ship

Stay on top of what’s in demand and team up with your suppliers.

4-6 weeks before

Final 3 weeks

Dig into details

Fine-tune your pricing, product pages, and listing details.

Spread the word

Shoppers are looking for deals and gift ideas—advertise and get social.

Event day and beyond

Keep the party going

Set up a post-holiday deal, consider your reviews and customer feedback, and refresh your catalog for upcoming events.

Time to get social

Share your good cheer, and deals, using our social media toolkit and templates.

Get the toolkit ›
Get the templates ›