Amazon Custom

Enable customers to customize, personalize or configure the perfect product, all with the Amazon Custom feature set.
Discover Amazon Custom
Amazon Custom is a store on, where shoppers go to customize your products with their text, images/logos or from a list of options that you provide. Custom products are cross-listed in our store as well as in your specified department.
Get Amazon Custom
Register to get the Custom feature set applied to your Professional Sellers account.

If you are an individual seller, you will need to upgrade your account and become a Professional Seller before registering for the feature set.
Becoming a Seller
Interested in selling on Amazon? Apply to become a Professional Seller and once you are setup, come back to register for Custom.

If you're looking for information about protecting your brand, please visit Brand Registry.

Available Customization Options

Amazon Custom supports the three customization types shown below - text, image, and product configuration. If you are able to fulfill orders these customization types, register today and start selling custom products with Amazon

Text Customization

Text customization allows customers to add text to your products using colour and font options you've specified within Seller Central. This option can be used for engraving, embroidery, printing, painting and more.

Image Customization

Image customization enables customers to customize your product by uploading their own image as well as includes the ability for the customer to add text to display on the image.

Product Configuration

Product configuration or "list of options" enables you to create a series of drop-down options through Seller Central that customers can use to build their own product. This feature also enables you to charge an additional fee for select customisation options.

How it works


Register to join

Register to join using the link above or by clicking here. You will then be sent to our online application within Seller Central.


Enable your listings

Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customisation.


Set up your experience

Using our listing tool within Seller Central, start configuring your customisation experiences.


Start Selling

With your custom products now live, reach hundreds of millions of Amazon customers.

Frequently Asked Questions

1. How long after I apply will I be notified of approval?
Approvals are typically sent within 1 hour via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.

2. I am not a Professional Seller, can I still join Amazon Custom?

It is required that you are a Professional Seller in order to sell using Amazon Custom, unless you listing with Handmade.

3. Can I use FBA (Fulfilment by Amazon) to fulfill my custom orders?

Due to the customization aspect of these products, all orders must be fulfilled by you, the Seller. FBA is currently unavailable for customized products.

4. Do you support bulk feed uploads?

We currently only support feeds for text customization for one area and up to 5 lines. Image customization and product configuration are still a manual one by one upload.

5. Can I list in any category?

You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video consoles. For more information about the restrictions, please refer to the Prohibited seller activities and actions page.

6. What are the costs associated with using Amazon Custom?

Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and selling fees will still apply, while using Amazon Custom. For more information on fees, see Selling on Amazon Fee Schedule.

7. How will shoppers discover my custom products?

Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.

8. Can I use Amazon Custom to personalize products for businesses with their logo?

Yes, our image customization feature is a great way for businesses to design a product with their logo.

9. How many different customizations am I able to offer the custom?

With product configurator, we currently offer 3 surfaces with 5 customizations per surface, with 100 options. Text personalisation can be used with product configurator; however image personalization cannot. For image customization, there can only be one image per surface and up to 3 surfaces. We also offer galleries for you to upload you images, it supports up to 10 categories, with up to 100 images per category.

10. Where can I go to learn more about setting up the customization experience?

You can get started with our main Custom Products help page in Seller Central.

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