Amazon Custom supports the three customization types shown below - text, image, and product configuration. If you are able to fulfill orders these customization types, register today and start selling custom products with Amazon
How it works
Register to join using the link above or by clicking here. You will then be sent to our online application within Seller Central.
Enable your listings
Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customisation.
Set up your experience
Using our listing tool within Seller Central, start configuring your customisation experiences.
With your custom products now live, reach hundreds of millions of Amazon customers.
Frequently Asked Questions
1. How long after I apply will I be notified of approval?
Approvals are typically sent within 1 hour via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.
2. I am not a Professional Seller, can I still join Amazon Custom?
It is required that you are a Professional Seller in order to sell using Amazon Custom, unless you listing with Handmade. To learn more about becoming a Professional Seller, click here
3. Can I use FBA (Fulfilment by Amazon) to fulfill my custom orders?
Due to the customization aspect of these products, all orders must be fulfilled by you, the Seller. FBA is currently unavailable for customized products.
4. Do you support bulk feed uploads?
We currently only support feeds for text customization for one area and up to 5 lines. Image customization and product configuration are still a manual one by one upload.
5. Can I list in any category?
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories.
6. What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and selling fees will still apply, while using Amazon Custom. For more information on fees, see Selling on Amazon Fee Schedule
7. How will shoppers discover my custom products?
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront
for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products
8. Can I use Amazon Custom to personalize products for businesses with their logo?
Yes, our image customization feature is a great way for businesses to design a product with their logo.
9. How many different customizations am I able to offer the custom?
With product configurator, we currently offer 3 surfaces with 5 customizations per surface, with 100 options. Text personalisation can be used with product configurator; however image personalization cannot. For image customization, there can only be one image per surface and up to 3 surfaces. We also offer galleries for you to upload you images, it supports up to 10 categories, with up to 100 images per category.
10. Where can I go to learn more about setting up the customization experience?
You can get started with our main Custom Products
help page in Seller Central.
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