Amazon offers you the flexibility to sell a few, or sell thousands. Don't have a product yet or just want to try selling? With no subscription fee, the Individual plan is a good fit. The Professional plan is recommended for volume sales.
Selling plan features
Best if you plan to sell
Fewer than 40 items/month
More than 40 items/month
Add new products to the Amazon catalog
Use Fulfillment by Amazon for shipping and customer service
Access a massive audience of confident customers—in the U.S. alone, Amazon has over 150 million monthly unique visitors.¹ Benefit from a brand that ranks #1 in reputation as determined by a 2018 Nielsen Company survey.²
Let us do the heavy lifting
Scale swiftly and reach even more customers with Fulfillment by Amazon, our world-class fulfillment service. We pick, pack, and ship your products and take care of customer service and returns—all so you can focus on growing your business.
Get your products seen by more shoppers
Increase your reach and drive sales by advertising your products on Amazon. Keyword-targeted ads appear in high-visibility placements, right where customers will see them, and you only pay when your ad is clicked.
Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.com, Amazon.ca, and Amazon.com.mx. Fees, available product categories, and selling requirements may vary between the three marketplaces.
¹ ComScore Plan Metrix Key Measure Report [Total digital population], January 2017 ² Source: The Nielsen Company’s Harris Poll 2018 RQ® Summary Report (surveys the General Public to measure the reputations of the most visible companies in the U.S.)