Empowering brands and small business owners to create merchandise together for sale on Amazon.

What is Merch Collab?
Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create the world’s largest selection of branded merchandise for fans. Merch Collab makes licensing as easy as "Buy now with 1-click", brands simply approve and promote products. Amazon tracks sales and pays out royalties.
As a brand owner, why should I participate?
Increased selection
Meet Customer expectations for more product.
No inventory risk
There is no risk or upfront costs to participate and you earn a royalty on each sale..
Earn more money
Amazon will automatically pay you a royalty on each sale.
Control
You have complete control over what is sold.
Collaborate with successful small businesses
Gain access to the businesses driving Amazon's growth.
Speed
Approve new products in under 30 seconds.
How does Merch Collab work for brands?
1
Apply to Merch Collab
2
Setup your brand dos and don'ts
3
Review product submissions
4
Promote your products
Frequently asked questions
Application process

Who qualifies as a brand?
We are interested in all brand types, including major entertainment brands, musicians, consumer products, and social influencers. Note that social influencers must have a minimum of 100K followers.
How long will it take to be approved?
We will work to get back to you as quickly as possible.
As a brand owner, how much of a commitment am I making?
You aren't making a commitment. However, to be successful we ask that you do the following:

1. Raise fan awareness of your products via social media
2. Review and approve products at least once a week
Why do I need a Seller Central account to participate in Merch Collab?​
If you’re a brand owner, Seller Central will be your single portal for working with Amazon, you'll be able to review and approve designs with Merch Collab, set up your brand through Brand Registry, manage your dedicated store front, run ads on Amazon, and list your own products for sale.
How do I sign up for a Seller Central account?​
Sign up for an Individual Seller Central account. You do not need to sign up for a paid professional Seller Central account to participate in this program.
Why do I need to provide banking and credit card info to sign up for Seller Central?​
Your royalties will be paid using the bank account you provide. We use credit card and other information to combat fraud.
Program Structure

What product categories are available?​
Currently, products produced by Merch by Amazon designers (see merch.amazon.com), with other categories launching at a later date.
How much does the program cost?​
You pay no fees and earn a royalty on the sale of every item.
How much will I earn for each product sold?
You can learn more about royalties here.
As a Brand, what if I already sell on Amazon, list products on Merch by Amazon, or have my own merchandise already?​
That's great. Merch Collab is an opportunity to extend your selection offering to your Customers, it is not intended to replace your existing merchandise. You can continue to design and upload your own artwork through Merch by Amazon and work with your exisitng licensees.
I'm a designer, can I sign up for Merch Collab?
We've opened up our application process for designers, you can apply below. You'll need Merch by Amazon and a Seller Central account, using the same email address for both accounts, to complete the application.
I'm a Seller on Amazon who manufacturers products, can I participate in Merch Collab?
Currently Merch Collab supports print on demand products through Merch by Amazon, but we are exploring other categories. If you think your business would be a good fit, please complete an application here. Please apply using your existing Seller Central account.
Legal questions

How are product prices set?
You can suggest a list price for your brand that varies from our category defaults. Since Amazon sells your branded merch, we control the final sale price. Brands earn a royalty on each product sold.
Who owns the rights to approved products?​
Amazon or the brand owner owns the copyright associated with print on demand designs. However, the design cannot be commercialized outside of the Merch Collab program without compensating the designer pursuant to the agreement.
Apply now
Brands
You'll need to create a Seller Central account before applying.
Designers
You'll need a Merch by Amazon account to apply as a designer.
Manufacturers
You must have an existing business on Seller Central to apply.
Brands we are working with
Still have questions?
No problem! We're here to help. Contact us and we'll help answer questions or get you through the application process.
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