Amazon Brand Registry
Helping protect your brand on Amazon

Important note: If you have a Seller Central, Vendor Express, or Vendor Central account, please sign in with the same username and password to ensure full access to features and benefits linked to your Brand Registry account.

Why enroll your brand in the Amazon Brand Registry?

Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers.

Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.

Frequently Asked Questions

Currently, brands must have a registered trademark to be eligible to join the Brand Registry. The trademark must be a “standard character mark”, a “typeset word(s)/letter(s)/number(s)”, an “illustration drawing which includes words, letters, and/or numbers”, or “words, letters, or numbers in a stylized form” and the trademark must match the brand name printed on products and/or packaging.

Please note, we currently only accept active word marks or graphical trademarks with a text component (words, letters, or numbers) that have been issued by government patent and trademark offices in the United States, Canada, Mexico, IndiaAustraliaJapan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. The Amazon Brand Registry is not affiliated with any of these offices; please do not contact them for information about the Brand Registry. Updates to the Brand Registry eligibility criteria will be posted to this page. 

Currently, to enroll a brand in Brand Registry, you must provide the following information:

  • Brand name that has a live registered trademark.
  • Government Registered Principal Trademark Registration or Serial Number. For USPTO marks, the Mark Drawing Type must be equal to one of the following and the text much match the brand name:
  • Images of the brand’s logo.
  • Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
  • A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
  • A list of countries where the brand’s products are manufactured and distributed.

Yes.  If you are a seller who enrolled a brand in the Brand Registry prior to April 30, 2017 and the brand meets the above-listed eligibility requirements, we encourage you to re-enroll the brand in the new Amazon Brand Registry. If your brand does not meet the current eligibility requirements there is no required action for you at this time. You will continue to be able to list without a Global Trade Item Number (e.g., UPC, ISBN, EAN, JAN) by using a key attribute such as part number or model number. 
For access to these new features, we invite you to get started now. Please use your existing username and password to get started. You’ll be asked to complete a new brand application for each eligible brand that you would like to enroll in the new Brand Registry.

No, you do not have to enroll in Amazon Brand Registry to obtain a GTIN exemption. However, successful enrollment of eligible brands in Amazon Brand Registry will enable you to list products for these brands without a GTIN.

If your brand is not currently eligible to enroll in Amazon Brand Registry, you may still qualify for a GTIN exemption. More information about eligibility requirements for GTIN exemption can be found here. Please note that this link requires a Seller Central login.

Yes. Once a Brand Registry account is created, the user who registered the brand and/or the user that has been designated as the Administrator may submit a request to add additional users to the account, including agents. Each individual must create an Amazon Brand Registry user account and accept the Amazon Brand Registry Terms and Conditions before the Administrator can assign roles to additional user accounts. New user accounts can be created by clicking on the Get Started link below and entering the individual user’s existing vendor or seller credentials, or creating a new user account.

Within Brand Registry, Administrators must complete the following steps in order to assign roles to other users:

  • Click on the “Brand Registry Support” link on the Brand Registry dashboard
  • Select the “Update your brand profile” drop down
  • Click on “Update role for user account”
  • Complete the form provided, indicating:
    • User account’s email address or phone number for mobile accounts
    • Brand(s) relevant to this request
    • Role for that user account

Yes. Amazon provides a public Report Infringement form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns. You can access it at

Amazon Brand Registry

Helping protect your brand on Amazon
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