Amazon Brand Registry
Helping protect your brand on Amazon

Why enroll your brand in the Amazon Brand Registry?

Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers.

Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.

Frequently Asked Questions

Currently, brands must have a registered trademark to be eligible to join the Brand Registry. The trademark must be a “standard character mark” and the trademark must match the brand name printed on products and/or packaging. Updates to the Brand Registry eligibility criteria will be posted to this page.

Currently, to enroll a brand in Brand Registry, you must provide the following information:

  • Brand name that has a live/active registered trademark.
  • Government Registered Principal Trademark Registration or Serial Number 
    • For USPTO marks, the Mark Drawing Type must be equal to “4 - STANDARD CHARACTER MARK” or “1 - TYPESET WORD(S)/LETTER(S)/NUMBER(S)”
  • Images of the brand’s logo.
  • Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
  • A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
  • A list of countries where the brand’s products are manufactured and distributed.

Yes.  If you are a seller who enrolled a brand in the Brand Registry prior to April 30, 2017 and the brand meets the above-listed eligibility requirements, we encourage you to re-enroll the brand in the new Amazon Brand Registry. If your brand does not meet the current eligibility requirements there is no required action for you at this time. You will continue to be able to list without a Global Trade Identification Number (e.g., UPC, ISBN, EAN, JAN) by using a key attribute such as part number or model number. 
For access to these new features, we invite you to get started now. Please use your existing username and password to get started. You’ll be asked to complete a new brand application for each eligible brand that you would like to enroll in the new Brand Registry.

Amazon Brand Registry

Helping protect your brand on Amazon
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