Currently, brands must have a registered trademark to be eligible to join the Brand Registry. The trademark must be a “standard character mark”, a “typeset word(s)/letter(s)/number(s)”, an “illustration drawing which includes words, letters, and/or numbers”, or “words, letters, or numbers in a stylized form” and the trademark must match the brand name printed on products and/or packaging.
Please note, we currently only accept active word marks or graphical trademarks with a text component (words, letters, or numbers) that have been issued by government patent and trademark offices in the United States, Canada, Mexico, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. The Amazon Brand Registry is not affiliated with any of these offices; please do not contact them for information about the Brand Registry. Updates to the Brand Registry eligibility criteria will be posted to this page.