Build your brand with premium services
Amazon Brand Incubator makes it easy for individuals and businesses to launch unique and innovative products and get them discovered by new customers daily. Interested in building a brand? We are the best destination for innovators to launch and build a brand by providing increased brand discoverability, marketing opportunities, and self-serve brand tools. Our team’s deep experience and expertise allow us to separate signal from noise in a rapidly evolving space. Get discovered and optimize your brand.

Want to join?

To be considered, you must meet our qualification criteria, listed below in our FAQ. All applications will be reviewed by our team.

Amazon Brand Incubator can help you on your journey

Benefits of the Amazon Brand Incubator program

Increase Product Discoverability

Participate in our marketing and traffic drivers.
Promotional Levers

Access to: Amazon onsite marketing, email campaigns, Deals, branded content, and video.
Enhanced Brand Protection

Distribution Strategies to protect your brand.
Fulfillment by Amazon

FBA allows you to get your product into customers' hands in 2 days with Amazon Prime.

Frequently asked questions

Is Amazon Brand Incubator the same program as Amazon Exclusives?
Amazon Brand Incubator includes the Amazon Exclusives program. In addition to continuing our support of great exclusives selection, Amazon Brand Incubator is now able to support non-exclusive products as well.

Is exclusivity required?
No. Exclusivity is not required to participate in Amazon Brand Incubator. However, exclusive products are eligible for Brand Protection and additional marketing placements.

How much does this program cost?
For all of the additional support from our core program, we charge +5% over the standard referral fees in the category you sell into. This additional fee applies to all sales in your account, regardless if we chose to feature the product on our Storefronts or not. For example, if standard commissions are 15%, we charge 20% to pay for the additional brand and marketing support.

How long is the commitment period?
A minimum of 6 months participation is required. After the 6 month participation period, you will be eligible to enroll in the Amazon Brand Incubator Graduate Tier. Please view the terms and conditions page for additional details.

I have a retail relationship (vendor) with Amazon, can I still be part of Amazon Brand Incubator?
No. Only 3rd Party Sellers are eligible at this time for Amazon Brand Incubator.

Become the next Amazon Brand Incubator success story today