Added benefits for brands selling on Amazon

$39.99 a month + additional selling fees
Identify yourself as a brand during sign-up

Amazon can help brands of all types and sizes to build, grow and protect their business.


Enhanced Brand Content (EBC)

EBC enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively.


Stores is a free, self-service, branded destination on Amazon for advertisers to curate content that inspires, educates, and helps customers discover the brand’s product selection.

Sponsored Brands

Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.

Brand Dashboard

The Brand Dashboard is a new tool to manage a brand on Amazon. View recommendations to improve the customer experience, conversion and traffic, essential to selling success on Amazon.

Additional options to secure your brand:


Brand Registry

Helps to protect intellectual property and create an accurate and trusted experience for customers on Amazon. It gives brand owners access to tools that enable to better represent a brand and find and report violations.


A new, item-level tracing service that helps brand owners protect their brand and customers from counterfeit. Allows brands to associate each unit they manufacture with a unique code.
Sign up now to help build, grow, and protect your brand on Amazon.
$39.99 a month + additional selling fees
Identify yourself as a brand during sign-up
Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works on the How it Works page ›
Please Note: All new Selling on Amazon subscriptions include access to sell on,, and Fees, available product categories, and selling requirements may vary between the three marketplaces.