Grow your brand with Amazon Exclusives

Why Amazon Exclusives?

Amazon Exclusives makes it easy for individuals and businesses to launch unique and innovative products and get them discovered by new customers daily. Interested in building a brand? We are the best destination for innovators to launch and build a brand by providing increased brand discoverability, marketing opportunities, and self-serve brand tools. Get discovered and grow your brand. Globally.

Want to join?

To be considered, you must meet our definition of exclusivity, listed below in our FAQ. All applications will be reviewed by our team.

Amazon Exclusives can help you on your journey

Benefits of the Amazon Exclusives program


Increase Product Discoverability

Save marketing co-op dollars.


Promotional Levers

Access to: Amazon onsite marketing, email campaigns, Deals, Giveaways, branded content and video.


Enhanced Brand Protection

Limiting distribution allows you to protect your brand.


Fulfillment by Amazon

FBA allows you to get your product into customers' hands in 2 days with Amazon Prime.

Frequently asked questions

What is exclusivity?

We define 'exclusivity' as selling through Amazon, your own websites, and your own physical stores.

How much does this program cost?

+5% over category fees across the account. No other additional fees.

How long is the exclusivity period?

Typically a minimum of 6 months to produce intended results.

I have a retail relationship (vendor) with Amazon, can I still be part of Exclusives?

No. Only 3rd Party Sellers are eligible for Amazon Exclusives.

Do all of my products need to be exclusive in order to participate in the program?

No. However, merchandising efforts are more effective if the entire brand is Exclusive. Also, the fee will apply to all products in your catalog.

Become the next Amazon Exclusives brand today