Sell on Amazon Business
Everything you love about Amazon. For your business.

Sell more. Reach millions of business customers.

Manufacturers and distributors who are new to Amazon or are existing Professional Sellers now have a targeted way to reach business customers on Amazon. With a full suite of tools to enable B2B ecommerce, small businesses to large enterprises will find new ways to engage professional customers in supply chain relationships.

Businesses can register for a Professional Selling Account on Amazon in only a few minutes. Start selling today and reach new business customers now!

Ready to sell?

Register for a professional selling plan today to get access to Amazon's Marketplace, with business-specific features designed for Amazon Business customers.

Amazon Business Selling Features

Business Pricing & Quantity Discounts

Access pricing customization tools only visible to business customers.

Tiered Referral Fees

Pay lower fees on large business transactions in core B2B categories.

Enhanced Product Content

Augment your listings by uploading CAD drawings, User Guides, and more.

Display Quality and Diversity Certifications

Differentiate your business with 18 different quality and diversity credentials.

Profile Editor

Showcase your logo and tell your company's story.

Business-Only Offers

List professional grade selection exclusively to business customers.

Introduction to Amazon Business

How to Sell on Amazon Business

1

Register to sell on Amazon

Register for a Professional Selling Account on Amazon.com. For existing sellers, you can add Amazon Business features easily through Seller Central.

2

Create your Business Profile

Tell your unique story using our Profile Editor. You can add your quality and diversity Credentials and Certifications for discerning business customers.

3

Set up your products

Use our simple listing tools to add your entire catalog. Use Enhanced Content features to communicate additional product information to your customers.

4

Start selling

Reach millions of business customers already shopping on Amazon. Scale your business with additional tools such as Fullfillment by Amazon and Sponsored Products.

Amazon Business Seller Frequently Asked Questions

About the program

What is the Amazon Business Seller Program?

The Amazon Business Seller program provides sellers with features to help grow their sales on Amazon Business. These features include:

  • The ability to offer products available only to business customers
  • Changes to search that make it easier to find your products
  • Pricing and payment features that simplify buying from you in larger quantities
  • Automate tax exemption on qualified purchases from sellers participating in the Amazon Tax-Exemption program
  • Claim quality, diversity and ownership credentials to distinguish your business to business customers

What are the main differences between the Amazon Business Seller program and Selling on Amazon?

The Amazon Business Seller program allows sellers to cater to the specific requirements of business customers by providing features optimized for business-to-business transactions, including quantity pricing and business pricing. Additionally, Amazon Business sellers are held to increased performance requirements, which currently include:

  • Low pre-shipment cancellation rate (less than 1%)
  • Low late shipping rate (less than 2%)
  • Low order defect rate e.g. few A-Z claims, returns, and/or chargebacks (less than 0.5%)
  • Tracking number on every business order package
  • Packing slip with every business order package
  • Purchase order number with every business order package when provided by the customer

How much does it cost to list products as a business seller?

Currently, the fees to sell as a business seller are the same as having a professional selling account with Amazon.com. These fees consist of:

  • Monthly Subscription Fee (currently $39.99 for Professional sellers)
  • Referral Fees, which vary by category. For more information, see the Fee Schedule.

We may implement fees specific to the Amazon Business Seller Program in the future. The program is based on a month-to-month contract, which can be cancelled at any time by opting out.

Registration

How do I join the Amazon Business Seller program?

Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business Seller program upon registration completion. To get started, submit the form at the bottom of the page.

Existing sellers on Amazon may be eligible based on their performance history and may view their current status at any time. Sellers not currently eligible for the program may request special exception for access. We will review your request and make every effort to contact you within 3 business days.

Can I still use other Amazon Services?

Yes. You can still use any other Amazon service such as Fulfillment by Amazon, Amazon Home Services, or Amazon Payments. See all available services.

Can a seller use Fulfillment by Amazon to fulfill items sold on Amazon Business?

Yes. The Fulfillment by Amazon service is available to assist in meeting rigorous delivery requirements expected by business customers.

When I’m a business seller, who will be able to buy my products?

As an Amazon Business seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only.

Credentials

Why participate in the Seller Credential Program?

By participating in the Seller Credential Program, sellers will be able to distinguish themselves to Amazon Business customers, many of whom are tasked with meeting quality sourcing objectives and corporate social responsibility goals.

How do sellers claim a credential?

Once registered as an Amazon Business seller, the seller will choose from a list of credentials to claim and provide supporting information. Depending on the credential, sellers will need to provide a picture of a physical certificate or a business identifier number (such as DUNS).

Will Amazon help sellers get credentials?

Amazon is not a certifying body, nor does Amazon provide assistance to obtain credentials. Sellers are expected to determine their own eligibility for a credential and how to best obtain the appropriate supporting documentation, depending on the credential.

How will business customers find sellers’ credentials?

Credentials will be exposed to customers throughout the customer’s shopping experience. Additionally, a list of each seller’s credentials will be displayed prominently on seller profile pages.

Confused about how you might fit?

No problem! We're here to help. Contact the Amazon Business team and we'll help you determine how to get integrated with Amazon.