Help more shoppers discover and buy your products

Amazon Sponsored Products

We’re offering $50 in free clicks* when you start advertising


Learn more about the ways you can succeed with advertising on Amazon.

Success stories

See stories from sellers like you.

Empire Case

Empire Case boosts new product ROI and revenue with Sponsored Products Learn more ›


ExportX uses Sponsored Products to introduce new products globally Learn more  ›

Seller testimonials

See what MPD Digital, Tech Armor, ExportX, and VersaLiving have achieved with Sponsored Products

Learning and support

Start with these quick instructional videos. Visit Seller University for even more tutorials ›

Create your first Sponsored Products campaign

Get a step-by-step walk-through

Understand your metrics

Learn the importance of each measurement

Creating a campaign with manual targeting

Get guidance on selecting your own keywords

Keyword match type

Explore this feature available in manual targeting campaigns

* Terms and Conditions of the Sponsored Products and Headline Search $50 Promotional Credit. For Amazon sellers that register for a new Amazon Sponsored Products or Headline Search account from April 1, 2018 through April 30, 2018, and registers their payment method before May 31, 2018, Amazon will apply a promotional credit of $50 to that advertiser's Sponsored Products or Headline Search account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain a Sponsored Products or Headline Search account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.