Increase product discovery and sales with targeted advertising

Advertise on Amazon

We’re offering $50 in free clicks* when you start advertising

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Sponsored Products
Headline Search Ads

Why advertise on Amazon

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Increase sales

Shoppers come to Amazon ready to buy. Advertising gets targeted ads in front of customers who are searching for products like yours to purchase.

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Show customers what they're looking for

Target ads to customer search terms in order to match your products to the shoppers who want them.

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Get products discovered

Advertising provides an instant visibility boost. Ads appear in highly visible placements, like page one of search results or on product detail pages.

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Control costs

Pay only when your ad is clicked. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

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1.      Log in to Seller Central and click on the Advertising tab.

2.      Choose your products you want to advertise.

3.      Decide how much you'll bid for clicks and set an overall budget.

4.      In just a few minutes, you can launch your first campaign!


* Terms and Conditions of the Sponsored Products and Headline Search $50 Promotional Credit. For Amazon sellers that register for Amazon advertising products (Sponsored Products or Headline Search Ads) through their seller account from May 1st, 2018 through June 30th, 2018 and registers their payment method before July 31st, 2018, Amazon will apply a promotional credit of $50 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.