Increase product discovery and sales with targeted advertising

Advertise on Amazon

We’re offering $50 in free clicks* when you start advertising

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Why advertise on Amazon

bar graph

Increase your sales

Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.

desktop computer screen with amazon smile logo

Show customers what they're looking for

Target your ads to customer search terms in order to match your products to the shoppers who want them.

Magnifying glass

Get your products discovered

Your ads may appear on page one of search results or on product detail pages, providing an instant visibility boost.

Two stacks of $1 bills

Control your costs

Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure ROI and adjust your bids and budget.

1.      Log in to Seller Central and click on the Advertising tab.

2.      Choose your products you want to advertise.

3.      Decide how much you'll bid for clicks and set an overall budget.

4.      In just a few minutes, you can launch your first campaign!

Interested in more advanced advertising options? Learn about our premium solutions.


* Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon sellers that register for a new Amazon Sponsored Products account from January 1st, 2018, through March 31st, 2018, Amazon will apply a promotional credit of $50 to that advertiser's Sponsored Products account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s registration of their payment method associated with their Sponsored Products account or April 30th, 2018.

  • Advertisers must maintain a Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per Sponsored Products account.