Increase visibility and sales on Amazon with targeted advertising

Advertise on Amazon

We’re offering $50 in free clicks* when you start advertising

Advertise your products on

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers.

We have three advertising solutions. Take advantage of them all to help maximize your performance.*

Icon of a Sponsored Products ad

Sponsored Products

Sponsored Products are targeted pay-per-click ads for individual product listings on Amazon. Ads appear on search results pages and product detail pages, helping drive sales and product visibility.

Visual of a Sponsored Brands ad on Amazon

Sponsored Brands

Sponsored Brands (formerly Headline Search Ads) are targeted pay-per-click ads that showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.

Visual of a Store on Amazon


Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. Stores require no website experience and are completely free to use.

*Subject to eligibility requirements

Achieve your business goals

Increase sales

Many shoppers come to Amazon ready to buy. Advertising helps you reach customers who are searching for products like yours to purchase.

Get discovered

Advertising provides an instant visibility boost to your brand and products. Ads appear in highly visible placements, like page one of search results or on product detail pages.

Control costs

Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Close up of fingers typing on a laptop looking at Amazon sponsored products and headline search ads

Before you begin advertising, review some of our resources to help set you up for success.

  1. Log in to Seller Central

  2. Choose the products you want to advertise.

  3. Decide how much you want to bid for clicks and which keywords to target.

  4. In just a few minutes, you can launch your first campaign!


* US Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit. For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from October 1st, 2018 through December 31st, 2018 and registers their payment method before January 31st, 2019, Amazon will apply a promotional credit of $50 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.