Increase product discovery and sales with targeted advertising

Advertise on Amazon

We’re offering $50 in free clicks* when you start advertising

Advertise your products on Amazon.com

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Why advertise on Amazon

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Increase your sales

Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.

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Show customers what they're looking for

Target your ads to customer search terms in order to match your products to the shoppers who want them.

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Get your products discovered

Your ads may appear on page one of search results or on product detail pages, providing an instant visibility boost.

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Control your costs

Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure ROI and adjust your bids and budget.

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1.      Log in to Seller Centra and click on the Advertising tab.

2.      Choose your products you want to advertise.

3.      Decide how much you'll bid for clicks and set an overall budget.

4.      In just a few minutes, you can launch your first campaign!

Interested in more advanced advertising options? Learn about our premium solutions.

 

* Terms and Conditions of the Sponsored Products and Headline Search $50 Promotional Credit. For Amazon sellers that register for a new Amazon Sponsored Products or Headline Search account from April 1, 2018 through April 30, 2018, and registers their payment method before May 31, 2018, Amazon will apply a promotional credit of $50 to that advertiser's Sponsored Products or Headline Search account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain a Sponsored Products or Headline Search account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.